Mega Bloks To Produce Official ‘Assassin’s Creed’ Toy Line

By | 3 years ago 

Like Gobots and Battletoads before it Canadian toy company Mega Bloks is a silver medal hopeful contesting a two-man race (three if you count Hasbro’s KRE-O). For all of its success the brick-building brand lacks both the mainstream name recognition and licensing strength of its much-loved Danish cousin — a LEGO empire now branching out into the realms of film, television and games.

Eager to atone for its comparative tardiness, Mega Bloks’ 2nd place product has now begun acquiring a few video game licenses of its own. Following the 2011 acquisition of the Halo brand, the company announced further deals with the likes of Warcraft, Skylanders and even Call of Duty. Now, fans of the Assassin’s Creed franchise can add Ubisoft‘s best-selling series to that list.

Unveiled earlier this week, as part of the annual New York Toy Fair, the licensing deal promises to “feature the same superbly-detailed builds and authentic micro action figures that the Mega Bloks Collectors Series is known for.” Given that the Mega Bloks brand typically focuses on vehicles over buildings – or vehicle-related buildings, in the case of the Halo shuttle pad — it remains to be seen quite how the company intends to tackle the largely vehicle-less landscapes of the Assassin’s Creed series.

Assassin's Creed - All ancestors

The most obvious solution to this issue is a strong focus on Assassin’s Creed 2 and 4, both of which feature far more vehicular-style shenanigans. Probable sets include Leonardo Da Vinci’s flying machine and wooden tank from AC2, as well as the ‘Jackdaw’ brig ship, and any of Black Flag‘s 5 other legendary vessels, including ‘El Impoluto,’ ‘HMS Fearless,’ ‘HMS Royal Sovereign,’ ‘La Dama Negra,’ and ‘HMS Prince.’

Recreating the series’ cast ought to be a little easier, with micro action figures likely to include franchise protagonists Desmond, Altaïr, Ezio, Connor, Aveline, Edward, and Adéwalé.

Interestingly, many of Mega Bloks recent acquisitions take advantage of the LEGO company’s unwillingess to deal in mature, war-centric toys. While gallant and ghoulish warriors are a mainstay of the Danish brand’s sets, most are drawn from obvious fantasy worlds, including Star WarsThe Lord of the Rings and the Marvel and DC comic lines. One of the few exceptions to this rule are the Nazi and Soviet soldiers featured in the LEGO: Indiana Jones line — though this fact is slightly mitigated by Indy’s fantastical and adventurous tone.

LEGO or Mega Bloks, which brand has the better licenses? Is Assassin’s Creed a good fit for the construction block product? Which era of the series should the new toy line focus on? Let us know in the comments below, and be sure to check in with all of the latest Ubisoft news, right here on Game Rant.


Assassin’s Creed IV: Black Flag is now available for Xbox One, PlayStation 4, PC, PS3, Wii U and Xbox 360 platforms.

You can follow Sam on Twitter @GamingGoo.

Source: Mega Bloks Blog