It would be an understatement to say that there are quite a few games competing for your time with multiplayer at the moment. So when Ubisoft stuck to this week's release window for their new title, Assassin's Creed: Brotherhood there was no mistaking that the team was in for a fight. To make sure that the franchise's first foray into multiplayer wouldn't go unnoticed, a new TV spot has been released to get the public yearning for some cloak-and-dagger.
With releases from arguably the two largest multiplayer franchises, Halo and Call of Duty dominating the online community it's difficult to come late to the party. Unswayed, Ubisoft is following the lead set by Black Ops and releasing their very own live-action commercial. The ad seems to be aimed at getting the couch-sitting masses interested in just how different the stealth combat of the series is from the explosions and gunfire we've gotten used to.
If you've seen the televised ad already, then you are aware of how strongly the dark, brooding, and quietly uneasy tone of the series comes through into the modern world with a look at the ghost-like assassinations that Ezio Auditore has become known for.
Have a look at the new ad yourself:
While fans of the series would rather see a few more glimpses at the new multiplayer modes in action, Ubisoft has to catch the attention of the casual crowd. What better way to do it than to show a modern-day symphony of silent precision, foreshadowing the massive body count that Brotherhood will no doubt carry with it.
It's certainly an interesting way to catch another glimpse of the creepy-but-cool Harlequin. The multiplayer is certainly one aspect that will have a strong effect on the future of the series, and the developers have gone to great lengths to make what could be a free-for-all into a significant part of Assassin's Creed's story. On top of being well developed, the multiplayer also happens to be a lot of fun.
Ubisoft clearly has some big plans for Brotherhood, but only time will tell if the mood and atmosphere of the story series and TV spot will capture the public's attention. Whether the casual audience will be pulled away from other titles or not, Brotherhood should be able to sell a few million copies to their fanbase, so Ubisoft doesn't have to be too concerned.
Whether you've been talked into picking it up or have been sold from the first announcement,the wait is almost over. Assassin's Creed: Brotherhood will be released for the Xbox 360, PS3, and PC on November 16th, 2010.