Apple has announced the iPhone 13, the next model in its signature line of products. The iPhone 13 makes slight physical changes, but many great internal improvements.

There was speculation as to what iPhone would be announced at this year's September Apple event. Recently, leaks suggested that Apple was going to reveal the iPhone 14, which would dramatically change up the iPhone's design. Confusion arose, however, as the expected iPhone announcement was the 13. It would not have been the first Apple had done such a maneuver, as it went from the iPhone 8 to the iPhone 10 in 2017, completely foregoing a numerical ninth installment.

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At the September Apple showcase, the tech company announced the iPhone 13 and its many editions. Generally, the iPhone 13 does not make many major design differences from previous years, more so simply improving its specs like screen brightness, its battery life, and cameras. The iPhone 13 and iPhone 13 mini feature a 20% smaller notch on the front of the screen, and a redesigned orientation of its back-facing cameras, staggering them diagonally rather than stacking on top of each other. Like the iPhone 12's pricing, the 13 and 13 mini start at $699 and $799 respectively, but are available in five new colors—pink, blue, midnight, starlight, and Product Red—and start at 128GB of storage.

iphone 13 pro

In addition to these phones, there are the expected top of the line models, the iPhone 13 Pro and iPhone 13 Pro Max. Touted as the "most pro iPhone ever," the iPhone 13 Pro is running on a modified A15, with faster loading times and an incredible graphics experience, in thanks to its new ProMotion display. With the Cinematic Mode that allows for auto background and foreground focusing (which is also available on the regular 13 models), and the ProRes Video feature coming later this year coming exclusively to the Pro, the iPhone 13 Pro makes tremendous leaps in camera technology as the iPhone 12 Pro and Max did. The iPhone 13 Pro starts at $999 and the Pro Max starts at $1,099.

For filmmakers or just video enthusiasts, these phones seem like an excellent investment, as the line between professional filmmaking and personal recording grows thinner and thinner. That said, for people who own the iPhone 12 or are sitting on older models, there may not be enough here to warrant upgrading just yet, especially as this phone feels more like a "12 S" than a full-fledged 13. Apple knows how to make stunning devices, but it also knows how to keep people coming back for more.

iPhone 13 goes on pre-sale September 17 and enter stores on September 24.

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