“We now expect EA to ship 3 million-plus units of Battlefield [Bad Company 2] for the quarter [ending March 31], ahead of our original 2.5 million unit estimate. [And after reaching 230,000 concurrent players online, it] bodes well for overall franchise strength and the potential for follow-on sales.
Based primarily on continuing strength in sell-through of Battlefield: Bad Company 2, we are raising our 1Q revenue and [earnings per share] estimates for EA to $850 million and 5 cents, up from $830 million and 4 cents, respectively.”
It’s no surprise that Bad Company 2 has done so well; it entered the market well enough after the release of Modern Warfare 2 to give players a new experience or a break from their preferred online shooter and offered something a little different while keeping in the modern war theme.
Seeing how EA’s fiscal year ends at the end of March, I do believe they will end up meeting their sales expectation for Bad Company 2. Adding in the strengths the game had increased in since the launch of it’s prequel, the staying power and sales for BC2 should be on the rise for quite some time.
Oh ya, and they’re giving away new maps for FREE on March 30th to compete against Modern Warfare 2’s $15 map pack.
Check out our Battlefield: Bad Company 2 review!