After announcing that Twitch had indefinitely pulled all of her ad revenue due to posting non-advertiser-friendly content, Amouranth has revealed this would be a hit of nearly $500,000 in annual income.
The news comes in light of the ongoing hot tub controversy. Everyone has split opinions on it, from xQc feeling that hot tub streams are "pathetic" to Valkyrae not seeing what the big deal is all about. Then there's Amouranth, possibly the biggest hot tub streamer out there currently. Of course, by monetizing her own body, Amouranth feels it's just a clever way of using the loophole in Twitch'd ambiguous Terms of Service, though she has been banned multiple times for her sexual content. But now, Twitch is trying to take the incentive away from doing these hot tub streams by pulling all of her ad revenue.
But the hot tub streamer and cosplayer revealed that she makes quite the chunk of change in ad revenue via a Reddit thread discussing the news. She said she makes about $35,000 to $40,000 per month in Twitch ad revenue, totaling up to about $480,000 per year. To put this into perspective, Tyler "Ninja" Blevins is estimated to make about $500,000 per month in Twitch ad revenue, and this doesn't factor in the income both streamers make from other places such as sponsorship deals. Luckily, being deemed "non-advertiser-friendly" by Twitch shouldn't affect the income that originates from her audience, such as Twitch subscriptions or bits.
However, upon revealing that her ad revenue had been pulled, Amouranth explained that she's not concerned about the money for herself, but if this happens to other hot tub streamers that rely on this income, it could be problematic to have their ad revenue pulled without warning the same way that she wasn't given any notice prior to it happening, she claims. One Redditor commented, "That's a serious pay cut you just got handed without notice," in response to Amouranth revealing her monthly cut of ad revenue on the forum site.
Upon hearing the news regarding Amouranth's ad revenue, some other streamers have either shown support for the hot tub streamer or are happy to see it. The Canadian streamer xQc finds himself on the side of people wanting an end to the hot tub streams once and for all, and he's glad to see Twitch taking some action on the hot tub meta.
Because Twitch's efforts have been seen as sneaky and non-transparent, some hot tub streamers and similar content creators may be taking Amouranth's situation as a warning signal for their own channels.