SEGA Admits 'Aliens: Colonial Marines' Trailers Were Misleading

Aliens Colonial Marines False Advertising

SEGA has finally admitted that Aliens: Colonial Marines didn't live up to expectation. After the game hit store shelves, and was subsequently bashed by critics, there were extensive claims that SEGA and developer Gearbox Software mislead the public with their trailers and live demos.

Chief offender among the bunch was a hands-off demo during PAX East, which showed a visually impressive game that accurately captured the spirit of the Aliens franchise.

However, such an experience was nowhere to be found in the finished product. In fact, Aliens: Colonial Marines was a buggy mess that failed to make an impression within the first 30 minutes.

Now, after plenty of gamers lambasted SEGA for the misleading demo, the published is finally admitting that the demo was misleading. The UK's Advertising Standards Agency received a complaint from a gamer, and so SEGA has been forced to respond.

From this point forward, SEGA will include a disclaimer with their trailers that indicates the trailers "depict footage of the demo versions of the game." The disclaimer will be on every trailer currently available online.

Unfortunately, the damage has already been done, or at least the Colonial Marines fanfare is over. That is, if the Wii U version ever sees the light of day.

By now, gamers have already learned of Colonial Marines' deception, and so they are wary of the game. Nevertheless, there was hope that a Wii U version of the game would be the definitive version — mostly due to claims that the visuals would be of a superior quality and the use of the gamepad as a motion tracker.

Unfortunately, there is a strong belief that the Wii U version of Aliens: Colonial Marines has been cancelled. SEGA says it isn't so, but Gearbox's Randy Pitchford didn't provide any words of encouragement.

Either way, future trailers for Colonial Marines will be changed from here on out. And, at the very least, gamers won't be mislead by trailers.

Do you think all game trailers should have specific trailers? Do you feel mislead by the Aliens: Colonial Marines marketing?


Source: Advertising Standards Authority

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