And so the plot thickens in the storyline of the URL and its efforts to poke fun at the next entry in the Call of Duty franchise by redirecting to the Battlefield 3 official site. Since the redirect was implemented, Activision has been none to pleased with the site — having it turn from a small annoyance to a potential problem.

As such, Activision has filed a complaint against the site in an effort to hopefully have it taken down. Claiming that Battlefield 3 and its owner Electronic Arts are in direct competition to Modern Warfare, Activision is hoping that the National Arbitration Forum will find them in the right and stop from confusing its visitors.

Right now, the site has reverted to its previous form — filled with subtle digs at Modern Warfare 3 along with hyping of Battlefield 3 — meaning that Activision’s complaint worked, in some form or another.

Unfortunately for Activision it looks like won’t be going anywhere anytime soon as the site is now basking in the complaint, even posting it for all of its visitors to see. The site does have some promotional blurbs about Modern Warfare 3, perhaps part of an agreement to keep the URL going, but it’s still, beneath the surface, a denouncement of all things Call of Duty.

Like was said when this whole thing began, it’s still Activision and Call of Duty that are on top in this race to be the most popular military-based first person shooter. Though Battlefield 3 and all of its trailers have made a fantastic case for why this property is worth checking out, it still doesn’t deter gamers from turning out in huge numbers to pre-order Modern Warfare 3.

To find out, once and for all, how this whole URL situation turns out, stick tuned to Game Rant for more news about the ongoing battle between Modern Warfare 3 and Battlefield 3.

Do you think that Activision has any grounds for their complaint against the URL? Does such a stunt by a fan influence gamers to turn their interest from one property to its competition?

Source: Fusible