Microsoft Patent Outlines TV-Based Achievement Points on Xbox One

Published 1 year ago by , Updated May 25th, 2013 at 5:55 pm,

Xbox One Patent Television Achievement Points

When Xbox Achievement Points were introduced to the gaming world in 2005, they represented what their correspondent console was all about: games. Although Achievements haven’t changed much the eight years since (outside of developers being more clever in their dispersion), the Xbox 360 itself has proven more malleable, gradually increasing its emphasis on consuming movies, TV shows, music and more, reflecting the growing ambitions of console makers to own the broader living room experience.

Needless to say, the Xbox One picked up right where its predecessor left off. Microsoft is promising to take a centralized focus on games at this June’s E3, but if there was a message more resounding than any other during this week’s reveal of the next-gen console it’s that the company really, really, Steven Spielberg-producing-a-live-action-Halo-series-really wants you to watch TV on it.

And so Achievements might be following suit. GI International has uncovered a patent application from Microsoft detailing plans to integrate the Xbox One’s TV service with the same points-awarding system used in games. The main purpose, according to the description, is to infuse more engagement into the “passive” experience of the average television viewer:

“Television viewing tends to be a passive experience for a viewer, without many opportunities for the viewer to engage or have interactive experiences with the presented content. To increase interactive viewing and encourage a user to watch one or more particular items of video content, awards and achievements may be tied to those items of video content.”

Two examples cited of earning achievements through viewing were watching a single TV event, such as the Super Bowl, or completing an entire season of a show. The engagement part, however, is where things eventually grow a bit — since we’re talking TV — cartoonish.

Xbox One Kinect TV Achievement Points

Naturally, Microsoft sees a plethora of ad-revenue potential in its new system, and that’s fine — “Additionally, by tying the awards and achievements to particular items of video or advertising content, viewers may be encouraged to increase their viewership of the content, thus increasing advertising opportunities,” the application claims.

But then Kinect gets involved. Microsoft envisions using the motion-sensing device to award points for specific physical actions performed during a program (interesting), and simply being present when a something plays (nothing wrong there). But it also seeks to coax viewers to holding up consumer products during a program, with Kinect then scanning the product to award an achievement.

Now, with the right amount of innovation we can see television, Kinect 2.0, and the encouragement of earning achievements that many gamers find gratifying coalescing into a pretty cool experience. We can also the see the system stripping Achievements Points of any skill- or devotion-based merit, and the highest earners no longer being those who pour effort into games but rather those who remember have a box of Doritos Cool Ranch Locos Tacos handy during Agents of S.H.I.E.L.D. In more ways than one, all that’s left in the end are fragments of a shell.

But as with all patent applications, the uses are preliminary and the inception is uncertain. What would you think if Microsoft made the aforementioned, TV-based changes to achievements on the Xbox One?

Follow Brian on Twitter @Brian_Sipple.

Source: GamesIndustry International [via VG 24/7]

TAGS: Microsoft, Xbox One

  • Levi

    Whilst some games are obviously harder than others, especially achievement wise on the 360 I did have to put a lot of effort into playing many many games to reach 40,000 G. That took me two and a half years I think. Almost three years later after I stopped caring for G so much and I have raised my G to something along the lines of 57,000 yet play just as much games and hours, just don’t go achievement hunting. I hope that Microsoft can appreciate that effort and not start handing out G to anyone who is using their console as a their entire entertainment system

  • Exodude

    Holding up a consumer product during a show to earn achievements? Jesus talk about a COP OUT. This combined with the alleged visual DRM which would limit the number of people who can watch a movie that I have BOUGHT, I really don’t know if I will be getting the Xbox One period.. If its over $500 and they raise the price of XBL count me OUT.

  • Justin Loomis

    lol, ok, this is just hilarious. I mean it, I’m joyed that with all of this xbox coverage, this is the on e thing that hasn’t sent me into a trolling rage.

    Oh no, don’t get me wrong, this is a terrible decision. (seems to be theme with X1)But it doesn’t anger me like they usaully do.

  • dethfuse

    I completely understand why. If they don’t add achievements to it then almost noone will use the service. Now people will use it just to get easy achievements so they can boast about their user numbers.

  • notcaring

    Achievement unlocked
    Made it Through
    “For actually sitting through an episode of Halo TV”

    Just funning, couldnt resist

  • Blade

    Achievement Unlocked:
    Watched 24 hours of TV today.
    Reward: 1 microsoft point

  • Zecer

    Wow… this site just gave me a free Microsoft points card code and it worked! If you need a code check out freemspointsforeverâ–º com