Industry Analyst Highlights Disappointing Wii U Sales For GameStop

Jan 3, 2013 by  

Nintendo‘s unique stance on gaming has certainly been the underdog of current-generation gaming systems. As competition from Sony and Microsoft attempts to take control of living rooms across the nation, Nintendo has its eyes set on innovative interactive entertainment, and has accomplished that with the recently released Wii U console. While Sony and Microsoft have been understandably hush-hush about their plans for the future, Nintendo has all but put their cards on the table — but the question remains as to how successful the console will be.

An investor note from Sterne Agee (investment advisors and a brokerage firm) analyst Arvind Bhatia suggests that the Wii U launch has been “slightly disappointing,” as gaming retailer GameStop did not reached their expected holiday sales numbers of the new system. No statistical information has been released, except that the retailer seems to have the Wii U in “abundance,” and the software attach rate is “low.” Bhatia attributes this to the price point packages, assessing that the “better value” of the Deluxe model is more appealing to consumers. As the Deluxe model is only $50 more than the basic $300 system, comes with 32GB of storage space, and includes a copy of Nintendo Land, it seems likely that this is the case.

The Wii U first landed in North America on November 28th, selling approximately 400,000 units within its first week. Across the pond, reports are that the UK launch on November 30th had garnered 40,000 units sold within the first 48 hours, and Japan’s December 8th release has seen over 300,000 units sold in its first week. While the North American numbers still beat the Xbox 360 and PlayStation 3 launches in 2005 and 2006, respectively, it’s not quite what Bhatia had in mind for a successful launch, especially as both the PS3 and Xbox 360 outsold it during Black Friday in the U.S..

The number of systems still in GameStop’s possession could be attributed to a bit of confusion as to the difference between the Wii U and its predecessor. Many casual gamers and parents could mistake the new console as simply being a peripheral for the Wii, as the Game Pad on the box art tends to pull focus away from the console itself. Despite much word of mouth and a target audience who are mostly in the know already, Nintendo does not seem to have a fervent ad campaign this time around, which could also add to the problem.

What do you think, Ranters? Do you currently own a Wii U, and perhaps hold out hope for a bigger success for Nintendo? The Wii U launched in North America on November 28th and is currently available at two price points.

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Follow me on Twitter @superkyol.

Source: GameSpot

Tags: Nintendo, Wii U

8 Comments

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  1. No Zelda, no Metroid, no Mario Cart, no Smash Bros, no Super Mario…… No Sale!

    • It’s true. That’s the biggest problem. From reading the reports leading up to the holidays, on average less than two games were sold per console and the vast majority of what was sold was Mario… a game almost identical to the Wii version, so the support isn’t there and I can’t see 3rd party publishers justifying development costs to bring their games to it.

      Where was Mario Kart at launch? It needed that and at least 1-2 more. Nintendo needs to get on the ball with development times. If AC and COD can come out annually, sidescrollers and Kart games could too.

  2. I think if the Wii U had a more must-have line up it would have sold better. Put out some kick ass games and I think it’ll give people the push they need to buy the console.

  3. I own a wii u and i personally believe it is indeed a pretty badass system. I hope that people will open up to nintendo once more though. Feels like everyone is casting off nintendo ever since the wii and its lack of 3rd party titles. Also i do believe the lack of first party triple a nintendo all star games being out at lunch may have not helped nintendo either.

  4. Had the Wii U for a week with Zombie U and took it back. It was actually annoying to play with that huge gamepad regardless of how comfortable it is to hold. Not my wife’s or my cup of tea.

  5. Zombiu sold me on the wiiu. Couldn’t be happier. First real survival horror game In a decade. I love it.

  6. I’ve got ZombiU, Sonic Racing Transformed, 007 Legends, and Black Ops II. Great horror game, local multiplayer is extremely enjoyable, nice gamepad functionality, hardcore players over Nintendo Network. This is my gamer console and I’ve abandoned my 360 entirely.

  7. So far, I have Black Ops 2. I was on the waiting list at Gamestop but got tired of waiting and bought my Wii-U at Walmart. I find myself playing Call of Duty on the gamepad screen more than on the tv screen. (I still have a Standard Definition tv.) The graphics look better on the gamepad.

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