Vita Gets Price Cut in Japan, But Not in North America

Published 1 year ago by

No PlayStation Vita Price Drop in North America

If you are one of those people who has been itching to pick up a PlayStation Vita, but have been waiting for the system’s price to drop, I have some bad news for you. That is, unless you happen to live in Japan.

Starting February 28th in Japan, the PlayStation Vita will be marked down by twenty percent to a new retail price of ¥19,980, which is roughly $215 American dollars, for both the 3G/Wi-fi and Wi-fi models. In North America, however, it’s a different story.

During a roundtable interview earlier today, Sony Worldwide Studios head, Shuhei Yoshida, said simply “No, it’s not” when asked whether the PlayStation Vita will be getting a price drop in North America. Mr. Yoshida cited current exchange rates as the reason for not dropping the system’s price in North America – or the rest of the world, for that matter.

“One answer could be when you compare the pricing on PS Vita across regions, because of the yen value. In Japan, the system had been priced the highest. We had been selling for 25,000 yen; that’s more than $250 when you compare the exchange rates.”

Mr. Yoshida went on to note that pricing is “a region-by-region-based decision, always.”

Vita has famously struggled to find an audience in North America. Estimates place the system’s sales for January, 2013, at just 35,000 units – worse, even, than the abysmal 57,000 unit sales of Nintendo’s Wii U (which also needs some help). A price cut on the Vita hardware in North America can only help, but it might behoove Sony not to stop there. There are long-standing complaints about the price of the system’s proprietary memory cards, with Vita owners claiming that games take up way too much space, and that higher capacity storage is not just necessary, but overdue.

Clearly, Sony is committed to Vita. The system’s presence during the PlayStation Meeting attests to as much, and its connectivity with PlayStation 4 ensures that Vita will remain a priority for Sony for the foreseeable future. But will developers support PS4/Vita connectivity if the handheld continues to flounder at retial? And if Sony is unwilling to drop the system’s price in North America, what else can be done to turn the system’s fortunes around?

Which side are you on? Do you think the Vita, or its memory cards, need a price drop? Maybe both? Let us know in the comment section below!

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Source: Polygon, Ars Technica, GameSpot

TAGS: Sony, Vita

6 Comments

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  1. Not only does the Vita need a price drop badly right now it also needs some games. It really is the most ridiculous thing I’ve seen in a long time for video games. The handheld has had so few games release for it outside of launch. Right now it feels a lot more like a glorified, expensive tech demo and proof-of-concept device than an actual video game platform. Sony also needs to do a much better job marketing the device. There are so many people out there that don’t even know Vita exists. It’s about as bad as Nintendo’s marketing of the Wii U.

    Also, Sony needs to really work at and hammer home the idea that Vita and PS4 will work together. If Sony can show that the Vita can be used in a very similar way for the PS4 that the Wii U’s tablet controller does for it, and assuming they have dramatically lowered the price and released more titles, then Sony will have a very multi-faceted device on its hands. It would not only help Sony to somewhat take away one of the few advantages the Wii U is working with but could also help Sony make the Vita a solid competitor to Nitendo’s handheld dominance.

    The PS4 and Vita could easily reinforce each other but Sony MUST recommit to making the Vita successful because at this rate it’s going to just go down in the books as another handheld failure and Sony will look stupid for ever bringing up the idea of the PS4 and Vita working together.

    • I agree with everything that you just said up until the point to where you said that “it’s going to just go down in the books as another handheld failure”. Do you mean Sony’s first gaming handheld the PSP? The PSP was actually quite successful as it had sold over 70 millions units worldwide. As well as it’s great software line up of retail and digital games.

      • No no no. I meant another handheld failure in general. There have been tons of them. I know the PSP was a success.

        • Ohh I see, I just wanted to make sure.

  2. I agree. Sony needs more games for the system. I have the Assassins Creed III liberation limited edition bundle. I also have Dungeon Hunter: Alliance and Army Corps of Hell so far.

  3. I have one its really awesome but if they don”t release like 30 games in the next 2 Years Ill be pretty pissed off

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