Prince of Persia fans are no doubt aware of the upcoming Prince of Persia: The Sands of Time movie which opens this Friday. Starring Jake Gyllenhaal as everyone’s favorite Prince (how did that happen?), Prince of Persia: Sands of Time is loosely based off of the 2003 video game of the same name.
In some sort of strange, last-minute marketing ploy to squeeze a bit of extra cash out of the old platformer, Ubisoft Montreal has revamped the box art as a new selling point:
Back it up, Ubisoft. I think I’ve spotted an issue with your new box art. It looks eerily similar to the box art of their freshly released Prince of Persia: The Forgotten Sands, which is actually a the continuation of a storyline started in Sands of Time:
In a flurry of apathy and lackluster glory, Ubisoft has somehow managed to plagiarize themselves. Make no mistake, this is not to be taken lightly; it’s not every day that you see a major company copying their own work. Not only is the original box art infinitely superior â€” it’s full of wall-climbing, non-Gyllenhaal-y bad-assery. And, it actually hints at the contents of game you’re about to play â€” but the copied art makes an ordeal out of figuring out what you’re actually buying. Telling the difference between a game that hit the shelves yesterday and a seven-year-old platformer shouldn’t be wickedly confusing.
Jeremy Hill over at Gamer Tell has this to say:
“The only difference is the color of the subtitles. A person booting up Sands of Time under this box art will get a totally different experience than what the box suggests. The color palettes couldnâ€™t be more different from each other. The prince on the box looks nothing like the character you play as. Itâ€™s almost false advertising on Ubisoftâ€™s part.”
False advertising is right. Tell me, Dear Ranters. Isn’t box art supposed to be iconic? A mark that, once fused with the game in question, should under no circumstances be messed with? Come on, Ubi. I can think of so many old gems where the art sticks in my mind to this day. Ranters, when I say “favorite box art ever,” what springs to mind? And what do you think of the new game, the new art and the upcoming film?