When the first trailer for Transformers: Fall of Cybertron hit during the Spike VGAS fans knew exactly what they were getting. Though it might have been displayed using CGI rather than in-game footage, the Fall of Cybertron trailer set a tone for the game to come that was clear and pretty harrowing.
In the trailer, for those that haven't seen it, Cybertron is depicted in a state of all-out war, with the Autobots fighting to survive and the Decepticons fighting to destroy. As was said, this is a trailer not for the younger Transformers fan but for the one who grew up with Hasbro's franchise and are now much more mature.
Speaking with [a]list daily, Marketing Manager for Transformers: Fall of Cybertron Greg Agius talks a little bit about the trailer — it's choice of music and tone specifically — and sheds some light onto the High Moon Studios' think tank.
"We wanted Transformers fans and gamers to take a fresh look at our game. For me, we needed to communicate that Fall of Cybertron is an adult oriented game that stands totally apart from anything related to the films. So the team set out to break every rule we could think of for a Transformers trailer: we had zero voiceover, we destroyed main characters, we made the story come to you, and we picked a song that is totally groundbreaking for this franchise. When fans started posting, ‘attention — this is how you do Transformers’ I knew we had done things right. The style and look is all very in line with what gamers are currently playing.”
It's hard to deny that the trailer was extremely moving, and it did give off the sense that High Moon Studios hadn't lost a step when moving on to Fall of Cybertron (especially considering a less than desirable movie tie-in was released in between), but this was still a CGI trailer. Many times a game gives off a certain sense via a CGI trailer, with stunning music and visuals, but the finished product never quite delivers on that promise, we'll just have to see where Fall of Cybertron falls.
Transformers: Fall of Cybertron might be a game geared for adults, but it still features a giant transforming dinosaur, and one of its more recent trailers followed the recent trend of using dub step to amp up the action. Like it or not, adults are going to be sharing the Transformers brand with kids for some time to come.
At the end of the day, Transformers: Fall of Cybertron looks great, not matter who is being sold on the product. High Moon has set a precedent with War for Cybertron that is going to be hard to top, but if early looks at the game are any indication then we are in store for another thrilling robot-on-robot adventure.
Do you think that Fall of Cybertron is being marketed to an adult audience? What about the marketing thus far has intrigued you?
Transformers: Fall of Cybertron releases August 28, 2012 for the PS3 and Xbox 360.
Source: [a]list daily