As far as game marketing is concerned, it is really tough to top a fantastic trailer. Trailers have a variety of purposes: meant to tease a game that is still in development or sum up the experience players can expect from an upcoming title – either way, they can generate enough buzz to stimulate a hefty number of game pre-orders.
At this year’s E3, there were a wide variety of trailers, both cinematic and gameplay focused, which premiered to some serious fanfare. For the cinematic trailers, gamers expected a seamless blend of editing and soundtrack to create an experience indicative of the final product.There were a couple that fell flat, but the majority of those trailers seen during this year’s event demonstrated a competent technique and an understanding of one’s audience.
It was a tough decision, selecting our favorites, and there were a couple that ended up left off the list, but we think this Top 5 sums up the event quite nicely.
Without further ado, let’s kick things off with our Top 5 cinematic trailers:
5. Halo 4
After news regarding Halo 4’s existence leaked right before the Microsoft press conference, gamers everywhere began eagerly anticipating Master Chief’s appearance at the event.
Though it was saved for last, the first tease of Spartan 117’s return did not disappoint. Featuring trademark Master Chief awesomeness and some elements prominently associated with the series, this was the perfect way for Halo 4 to make its presence known, and a great way to wrap up Microsoft’s event.