‘The Crew’ Features Microtransactions For Car Parts

Published 1 year ago by

The Crew Off-Road Header

Today’s video game consoles mimic one another like never before. Video sharing, blu-ray playing, online subscription services, camera operated systems with barely a unique feature between them. With so many apt comparisons to be made, you’d think the modern breed of machine would utterly depend upon its slew of exclusives, and yet their number actually seems to be dwindling. The one exception to this rule is of course the ever-popular racing title, a genre that’s almost entirely composed of console-sponsored exclusives.

PlayStation 4 has its DriveClub, and eventually Gran Turismo 7, while the Xbox One boasts Forza Motorsport 5, and at a stretch — a potential Project Gotham sequel. This split represents a unique opportunity for cross-platform publishers interested in entering the racing game, with similar efforts Need for Speed and Grid usually falling short of their exclusive competition. Enter The Crew, an expansive, socially integrated racer premiering on PC, PS4, and Xbox One later this year.

Developed by Ubisoft Reflections and Ivory Tower, the brand new series— recently previewed by Game Rant — is certainly showing plenty of potential, though Ubi will have a hard time convincing fans of its latest feature — a fully-fledged microtransactions system. The schema, which allows gamers to speed up their progression by purchasing high-end digital car parts for real cash, follows a format typically reserved for free-to-play titles.

The Crew Game Previews

Word of the scheme was first unearthed by gaming outlet Videogamer.com, with a Ubisoft representative telling the site:

“We can confirm that performance parts can be unlocked through progression as well as microtransactions […] All content can be unlocked through progression, but for busy gamers who want to save some time, they will have the opportunity to buy some items in-game.”

This official confirmation gels with earlier statements made by creative director Julian Gerighty, who alluded to a “dual currency approach” before promising “We’re not going to stop you from progressing [if you don’t spend money], but it’ll be more time.”

While it’s important to re-iterate that every item can also be unlocked in-game, i.e. via grinding, this setup is likely lead to a gross imbalance between players online. It’s quite possible that two equally skilled competitors will now find themselves separated out, not by luck, but by the amount of additional cash poured into their $60 title. The simple fact is, this system is designed to slow players down unless they pay more money for the game which they already will be paying to play.

Are microtransactions an abomination or an inevitable part of the industry? Can The Crew attract a sizeable cross-platform audience? What alternatives are there to these lucrative pay-to-win schemes? Let us know in the comments below, and be sure to keep up with all of the latest Ubisoft news, right here on Game Rant.


The Crew will debut on PC, PlayStation 4 and Xbox One platforms, in Quarter 3, 2014.

Follow Sam on Twitter @GamingGoo

Source: Videogamer

TAGS: Ivory Tower, PC, PS4, The Crew, Ubisoft, Xbox One

  • Daniel Carlson

    It just awards those with more money with more time. Grinding=time, money=time. You save a lot of time by spending money. It isn’t a dumb thing to do. especially if you really like the game and you have the money but it does create really imbalanced gameplay.

  • Daniel Carlson

    although the option to gett everything through grinding is something you dont see a whole lot. usually you see pay walls and you cant get by without paying…*cough*SWTOR*cough*

  • http://www.facebook.com/DownloadableConflict TaboriHK

    I’m not doing the microtransaction thing anymore. If the game is built on them, I won’t buy it. If it features them as side content, I’ll ignore it. No thanks. It’s never been worth it.

  • Rad

    Like anything else, it’s how micro-transactions are implemented that makes them good or bad. The problem is, like everything else, game publishers tend to implement them badly.

    If it takes dozens upon DOZENS of hours of grinding to get something you can buy for a few bucks, it’s done wrong. If it only takes a few hours, say 2-5 or so, then that’s more fair.

  • http://screenrant.com boogoo

    Boooo. :(

  • Nick

    I’m fine with these kinds of micro transactions. If you’re stupid enough to spend money on them, by all means do so. It won’t effect my game any.

  • Alex

    Yeah like others have said it all depends how the micro-transactions are implemented and balanced. If it takes a ridiculous amount of time to grind and get the items in-game, then that’s complete garbage, because fact is I’m not gonna pay more than 60$ for a game like this, that’s the absolute limit. So as long as the items are reasonably attainable without paying than it’s all good. And it makes sense for them to add an option for people who don’t have as much time to play and happen to be loaded lol. So only time will tell on this one…

  • Wiz1974

    Personnally I think micro-transactions in a full priced game are out right wrong. In a F2P game, thats fair enough, they need to make money somehow and you know going into a F2P game its either grind or pay. However not when you buy a full priced game.

  • http://person.com person

    I don’t mind paying for something that adds to the game, but honestly why would I want to spend my money on something that just make things go quicker. What happened to DLC that added a bunch of content to the game? Now even full-priced games are using this micron transaction bullshit. If your already making $60 every copy sold wouldn’t you think it is a bit greedy to ask for more money? This isn’t any better than that total disappointment Elder scrolls online.