Sony Reports Massive Losses; May Announce 10,000-Employee Layoff

Published 2 years ago by , Updated April 10th, 2012 at 6:53 pm,

Sony 10,000 Employee Layoff Kaz

When Kaz Hirai was announced this February as the next President and CEO of Sony – the replacement to long-tenured boss Sir Howard Stringer – he promised to be a driver of growth. A turnaround CEO for a company that had seemingly lost its direction.

He also knew it wouldn’t be easy.

After lamenting over the “serious trouble” staring down the company and its bottom line, Hirai officially took over the reins of Sony last week on April 1st. Now, one of his first major initiatives as acting CEO is about to reverberate across the industry.

According to reports from several news publications, including the Nikkei business daily, Sony plans to slice about 10,000 jobs from its worldwide workforce in the upcoming fiscal year – a whopping 6% of their current labor strength.

A Sony spokesperson denied the Nikkei reports to the BBC, but Hirai is expected hold a press conference on Thursday where the layoffs will be announced as part of his overall restructuring plan. The consumer electronics giant produces a wide variety of products spanning the personal electronics industry; however, it’s still unclear as to which sectors the cuts will affect most.

If true (and the overwhelming inundation of reports would suggest so), the axing appears to be in the time-honored vein of scuttling costs to buoy profits. Sony reported a crippling loss earlier this year of 159 billion yen ($2.1 billion) for the October-December quarter, and today more than doubled its projected loss for the full fiscal year through March 2013 to 520 billion yen ($6.4 billion) – all of this after similarly abysmal losses for the second quarter of 2011.

Sony layoffs 10,000 Employees Losses

We certainly don’t wish financial troubles on anyone – the number of lives affected by the news will be far greater than 10,000 – but such repercussions were inevitable well before Hirai Era got underway.

Though it’s widely believed that paltry television sales are the major culprit behind Sony’s downturn, we’ve seen firsthand how the company has struggled with video games as well.  Going as far back as the PlayStation 3′s out-of-the-gate struggles; continuing on through its several consecutive years in the red; and arriving at the recent trials of the PlayStation Network, a fledgling Japanese Vita, and this week’s news of a slow-selling PS3′s price-cut; it’s easy to understand how the company has been battered over the years. Even Kevin Butler likely has to pay for Skittles out of the vending machine.

After yet another affirmation of Sony’s financial woes, an even greater challenge is presented for the pricing/releasing/marketing of the PlayStation 4 – which many believe will launch in 2013 or 2014. With the Wii U debuting this winter and a next-gen Xbox lurking in the wings, the company can ill-afford to make another “$599 US Dollars” mistake.

Ranters, Kaz Hirai was right to be flummoxed at first, but it’s clear that he’s decided on a realistic and frugal approach for the resurgence of the Sony empire. Will laying off 10,000 employees be conducive to long-term success? Do you see Sony rebounding in the next few years with a new PlayStation generation and additional overhauls to its technology business?

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Follow me on Twitter @Brian_Sipple.

Sources: AP, Reuters

TAGS: PS3, PS4, Sony

13 Comments

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  1. I guess this is what happens when you treat your customers like drooling idiots.

  2. Are the 10k jobs going to be global or will it be focused on American facilities?

    • Right now, it’s still unknown. The official announcement is expected from Kaz Hirai on Thursday.

  3. When SONY is ready to recover……the first step is to admit it’s wrong doing(s) would be to apologize and pay Dean Hajas in full, what is owed for releasing “Slave For You” (performed by Britney Spears) without prior written consent. Howard Stringer, Gary Wade Leak, Robert John “Mutt” Lange, Matt Haywood, Henry Hadaway, Bruce Scavuzzo, Eric Levine (to name a few), are fully aware of this allegation.

    mdean707@hotmail.com

    • Is that really the FIRST step? Not that that isn’t a crappy thing to have done (not that I’ve heard about that at all), but it seems pretty unimportant when we’re talking about a problem of this scale.

  4. I feel bad for those 10,000+ people, but that’s what you get when you release a console a year after the competition and charge $600 for it. Also, releasing a new handheld, I believe, was a mistake also. How many people actually play handheld games anymore? I know a few that do, but all of them only play Pokemon, mainly for nostalgic reasons. The gaming community, for the most part, has outgrown handheld gaming, and the majority of gamers will most likely not go back to this medium unless a breakthrough of technological evolution occurs and Nintendo/Sony/Microsoft releases a truly revolutionary handheld.

    • The Nintendo DS is the second best selling system of all time, barely trailing the PS2. The 3DS is currently #1 in global hardware sales, by a substantial margin. Kingdom Hearts 3D and Kid Icarus are #1 and #2 in global software sales, respectively. I think there are plenty of people playing handhelds.

  5. ~reads over article~

    I’d like my Sony is doomed articles now, please.

    • I can definitely see where it sounds that way, but we’re hardly saying Sony is “doomed.” Our job is to provide information about – and related to – the story. And it turns out that Sony has a pretty encyclopedic history of financial struggles over the last decade.

      For as terrible as the layoffs are though, I think it’s one of the first necessary steps that Kaz has to take in order to right the ship.

      • @Brian: I can agree that it’s a horrible thing. I just find it kinda sad that whenever Nintendo has a 1-2 billion dollar loss, with no layoffs, everybody’s saying they’re going to become third party/close down/etc.

        But if Sony loses that much and more, nobody says much of anything about it.

        Here’s hoping things pick up though, I’d honestly hate to see them have to lay off more people.

  6. Sony is in some deep trouble. Almost all of the sony stores in my town have closed.

  7. Well damn, that sucks. Poor Sony. But I’m curious, were these losses specific to their PlayStation/videogames division, or was it more from, like, their movies or their TV sales performing poorly?

    • And by “Poor Sony” I mean “poor 10,000 Sony employees.”

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