Nintendo Will Not Hold an E3 2013 Press Conference

Published 1 year ago by

No E3 2013 Press Conference for Nintendo

While both Microsoft and Sony will be showing more of their next-gen consoles at during the pre-E3 2013 festivities, Nintendo is sitting this one out. This will be the first E3 in recent memory where one of the big three (Microsoft, Nintendo, Sony) does not hold a press conference.

Instead Nintendo plans to focus on smaller, software-focused events rather than one big presentation geared towards an international audience. Along with what we assume will be Nintendo’s usual show-floor presence, will be an event for American distributors and “hands-on experiences for Western gaming media.”

Nintendo CEO Satoru Iwata broke the news during a financial call, shocking a lot of the gaming press and die-hard fans. Still, despite the general sense of alarm circulating after Iwata’s announcement there is still reason to be optimistic.

First and foremost, it’s important to point out that Nintendo has been struggling financially as of late. The Wii U hasn’t been selling quite as well as anyone hoped (or Nintendo expected), and so the publisher is likely trying to rein it in as far as unnecessary expenditures go.

As well, the company has been regularly holding Nintendo Direct presentations — livestreams where they unveil a new game, show new footage, or talk about updates to one of their consoles — which are almost like mini E3 press conferences. We’d imagine that a livestream is a tiny bit cheaper than renting out Los Angeles’ very spacious Nokia Theatre every year.

Nintendo E3 Slide - New Presentation

At the same time, the lack of a press conference brings up some pretty important questions, namely how will fans see all of these exciting games they were promised? Yes, there will plenty of press coverage and trailers to support Nintendo’s E3 2013 announcements, but will those be able to replace a pre-packaged presentation? Seeing Miyamoto come out on stage to unveil the next Zelda doesn’t generate quite as much hype as reading 700 words about a hands-on experience.

Not four months ago, Nintendo got fans really excited with talk of a 3D Mario, Mario Kart, and Super Smash Bros. reveal. They even suggested a few more titles might get teased in some fashion — perhaps that HD Zelda we’ve been hearing about. What happens to those reveals? How will Nintendo ensure fans don’t miss out on seeing those games in action?

In some ways this announcement feels like Nintendo acknowledging that the attention will be focused on Microsoft and Sony and taking themselves slightly out of the limelight. It could be a smart move as it’s hard to see Nintendo winning the annual (yet unofficial) “press conference battle” that happens every year, but still this was supposed to be a big year for Nintendo as well.

Miyamoto Confirms HD Zelda

First came the unveiling of the Wii U, then some underwhelming launch content, and THEN we get the good stuff: the first party titles. That still can happen, but without the fanfare we’ve come to expect.

There’s still a few more weeks before E3, which leaves plenty of time for Nintendo to set the stage before the press conferences begin. But can they recover from what a lot of fans might see as a sign things aren’t fine in Nintendo land?

What do you make of Nintendo opting out of an E3 press conference? Do you think it is a wise decision or do you think it will hurt them?

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Source: Nintendo

TAGS: 3DS, E3 2013, Nintendo, Wii U

7 Comments

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  1. their 2012 conference was bad. this is still shocking though, i was expecting some games like smash bros and a new mario game… they must really be struggling right now with things to talk about and maybe even games to talk about.

    sad news if you own a wii u.

    • ….theyre still going to be there…but they wont have a big conference like ms or sony……

  2. “Seeing Miyamoto come out on stage to unveil the next Zelda doesn’t generate quite as much hype as reading 700 words about a hands-on experience.” Are you kidding? Everyone goes nuts about classic Nintendo titles and Miyamoto. Also, the grammar in this article was terrible.

  3. I think it will be fine. I honestly don’t and have never cared about the PS and Microsoft shows. they are always the same old crap. More Shooters, More “Hardcore” games that are simplistic they just have strong language, violence and sex… Not ACTUALLY hardcore. And Long movie sequences that make the games feel less like videogames and more like movies. I’d Rather PLAY my games and not WATCH them. Sorry, I will most likely pass on E3 this year without Nintendo’s conference. Looking forward to their announcements. But, watch the other two, they will %100 fit my generalization.

  4. Uh…nowhere in their statements did it say they’re not going to do a E3 conference at all. In fact, the official E3 Facebook page just went on board to say that Nintendo is still showing up at E3 and is still having a presentation.

  5. Well, I have no reason to watch E3 now. I rather just look up videos online about the Xbox 720 and PS4. All that ever happens in my opinion at the Microsoft and Sony press conferences are just a new Call of Duty and games that will not last for more then a year.

  6. Maybe they’ll go for the Nostalgia factor and announce POWERFEST 14′ or something

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