Nintendo Lowers Wii U Price & Announces Nintendo 2DS Portable

Published 1 year ago by , Updated August 29th, 2013 at 9:56 am,

Wii U has struggled to find a foothold among the other home consoles and Nintendo has relied on the success of their handhelds to help offset Wii U’s woes. The 3DS gained a great deal of steam since its first year, and Nintendo is looking to spark some Wii U interest with exciting news out of the GameStop Managers Show. In addition to announcing a price cut for the console, Nintendo also announced a special Zelda-themed bundle and a new handheld, Nintendo 2DS.

On September 20, 2013, consumers will be able to purchase a Wii U Deluxe Set for $299.99, a $50 price reduction from the current set. While it is uncommon to see a console price drop within its first year, such a cut is needed to help the underperforming Wii U. Nintendo used a similar strategy when lowering the cost of 3DS by $80 in the Fall of 2011.

A special The Legend of Zelda: Wind Waker HD Bundle will also release that day.  The $299.99 bundle will include: A black Wii U Deluxe console, A Zelda themed Wii U GamePad, a download code for Hyrule Historia (Zelda’s giant history/art book), and a download code for The Legend of Zelda: The Wind Waker HD. All at no additional cost.


The Legend of Zelda: Wind Waker HD Bundle

Nintendo is emphasizing the value of their consoles and is giving gamers more affordable options to play. “Today we’re making those unique Nintendo experiences more accessible and affordable. However you play and whatever you play, Nintendo has you covered,” Nintendo of America President and COO Reggie Fils-Aime announced today in Las Vegas.

Nintendo 2DS

Following Reggie’s statement a new handheld, the Nintendo 2DS, was unveiled with plans to hit store shelves this Fall. The 2DS is designed to play all 3DS and DS games, albeit without 3D visuals.  The new handheld will employ a more streamlined “slate-type” design, instead of the common clamshell. All other hardware functionality will remain the same.

The Nintendo 2DS will launch on October 12, 2013 at $129.99 MSRP and is branded as an “entry point to the world of Nintendo hand held video games,” designed for a younger audience, even if its price point can benefit anyone looking to play 3DS games.

With the release of a new Mario, Zelda, and Donkey Kong titles this holiday, Nintendo’s fall lineup is looking better and better. A price cut could help facilitate sales growth and provide consumers with the necessary purchasing power to buy it. At $299.99, the Wii U will be the least expensive “next-gen” console on the market this holiday. Price cuts of this magnitude have worked for Nintendo in the past, so there is hope that Wii U will land on its feet.

TAGS: 3DS, DS, Nintendo, The Legend of Zelda, The Legend of Zelda: Wind Waker HD, Wii U

  • jwalka

    nintendo needs a new marketing and R&D crew 😛

  • Chris_tuffer

    I’m totally going to get that Zelda bundle. Price drop too! I’m so glad I waited, my wallet has been begging me to blow some cash on one.

    • Roxysdaddio

      yeah this is perfect for me then November getting the ps4

  • josh

    It just seems like a step backwards….
    There is already an option to turn 3d off and removing the fold opens the screens to major damage

    • Josh Calkins

      Yeah, it isn’t an upgrade obviously. This is a cheaper, mass-producible, downgraded system that may goose sales of 3ds games. The clam shell design is also good for carrying, grip comfort, viewing angles, and pausing the games, so losing it would suck. Lame product! Still, if it helps the cause….

      • CRAZY


  • Shamose

    I like the fact the 2DS is released on the same day as new Pokemon. Genius!

    In my life I have had a gameboy, a colour, GBA and a DS and the only games I have ever owned/played are the main series Pokémon games. I dont own a 3DS yet but when the day comes that I go to buy X/Y if this is a cheaper option I will be getting it.
    As far as I can see it is simply a 3DS without 3D or folding. If it saves me a significant amount of £££ I will pick it up over the more expensive 3DS.

    For people saying the screen will damage, what the hell are you doing with your DS? :/ none of my other non-folding portable devices screens have ever broke (apart from a phone on a late night out) I think it is a great option for the casual gamer who just wants to play the new Pokemon….or kids who aren’t allowed 3D, but I couldnt really care less about them

    • CRAZY


  • Michael

    I swear I thought the 2DS was a parody because the advertisement on Nintendo’s youtube channel was so hokey. Why not just lower the 3DS price?

    • JaBray

      Because the 3DS is more expensive to manufacture, so Nintendo makes more profit off of the 2DS. Also, the clamshell design is pretty easy for kids to break, and this fixes that.

      • Michael

        Did anyone else here think the 2DS was a prank, though?

        • CRAZY

          2DS = EPIC FAIL!!


  • GaymeR

    so long as there is a pink one i might try and get one. tho i have been needing to replace my old GBA SP and upgrade so i guess i might as well go all out.

  • nar

    I’m sorry but most of you guys fail to realize this isn’t aimed at teens or adults, it’s aimed at little kids. Some parents don’t want to get their kids a 3DS because it could damage their eyesight, and unfortunately some adults don’t know how to use the parental lock to turn off the 3D. And I think the reason is not foldable is because it won’t snap in half when kids try to open it up, I know quite a few parents who bought their kids a ds and within weeks they broke it in half. I’m just saying this 2DS is aimed at the younger audience and not the older ones.


    2DS = EPIC FAIL!!





  • whyowhy

    That is one ugly design.