Modern Warfare 3 Is Biggest Entertainment Launch Ever

Published 3 years ago by

Call of Duty Modern Warfare 3 Sales Records

Battlefield 3 certainly did not take away interest from the Call of Duty franchise. With Black Ops still being played more online than BF3 after it released and selling 15 million copies this year alone, is it any surprise then that Call of Duty: Modern Warfare 3 marks the third year in a row that Activision has broken the day one launch record from not just video games, but all forms of entertainment?

Despite criticisms from a vocal minority and a pile of angry users running to Metacritic to unleash the keyboard fury, knocking its user review average down to 2.6/10, Modern Warfare 3 is hitting the right note with the majority of gamers and because of the demand, the Call of Duty Elite service hasn’t been able to support the numbers and is suffering from some major bugs.

Take one of the biggest brand names in video gaming, throw in celebrity-filled marketing with a trailer starring Sam Worthington and Jonah Hill and a sprinkle a little mainstream media coverage with Jay Leno and boom, Activision has another worldwide record breaker in a Call of Duty title.

Shattering its own day-one sales records, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, announced that its highly-anticipated Call of Duty®: Modern Warfare 3 has become the biggest entertainment launch ever with an estimated sell-through of more than $400 million and more than 6.5 million units in North America and the United Kingdom alone in the first 24 hours of its release, according to Charttrack and retail customer sell-through information.

Activision CEO Bobby Kotick emphasizes that this record was hit with only two regions so it’s even bigger. In fact, the demand for Modern Warfare 3 is so high that it has armed gunmen planning heists and people trying to rob others at midnight launches to avoid line-ups.

Like we asked last year when Treyarch successfully launched Black Ops, will Treyarch be able to beat MW3 with their next title? It’s already confirmed that another Call of Duty is coming in 2012, and we previously heard about Treyarch hiring more staff for bringing their next game to a new console, hinting at a next-gen CoD development… or just a Wii U release.

Call of Duty: Modern Warfare 3 is available now for the Xbox 360, PS3, Wii, DS, and PC.

Follow me on Twitter @rob_keyes.

Source: Activision

TAGS: Activision, Call of Duty, DS, Infinity Ward, Modern Warfare 3, PC, PS3, Sledgehammer Games, Wii

  • IFlabergastedI

    No im not surprised. All those Call of Duty fanboys is what does it. I dont understand how so many people can be so obssessed over one game. I know too many people that will only play call of duty titles and never give any other game a second thought and that my friends is sad. Call of Duty titles are decent games.. Not game of the year contenders and not something that your entire gaming focus should be on. Over rated…

    • ATG

      It is over rated, fun but over rated. But I suppose its because its something everyone can like. Fun game regardless, but BF3 on PC wins in my books.

  • Tay

    No surprise at all, very fun game. Glad it’s doing well. If It makes a majority of the people who bought it happy and they enjoy then there’s definitely nothing wrong with that.

  • jwalka

    watched my bro play it the other night and damn is it boring and chaotic, its actually worse then mw2, and that was pretty bad. i honestly don’t see how people can buy what is essentially mw2.5. what’s worse is that they where so lazy they copied the same audio from both CoD 4 and mw2, except something like 4 guns sound exactly the same (m16, scar-h, ak47 and g36c to be precise).

    imo this should have just been an expansion to mw2, charging only $50 (AUS) or something, not a full $100 (AUS) that’s just greedy and selfish. same deal with ubisoft, rayman shouldn’t be a full priced release, it should cost no more then $80 either should AC brotherhood, since its essentially AC2 but more polished and with mp.

    • Rob Keyes

      Brotherhood is an entirely new map with entirely new characters and 40 hours with of story gameplay + Multiplayer – if that and MW3 don’t deserve full price tags, what games do (outside of Skyrim)?

      By that logic, BF3 has only 9 maps with the same 4 classes and functions (actually less) than BF2. Should that just be a graphics upgrade DLC to BF2? LOL

      • ATG

        +1 Rob

  • Joe

    Speaks volumes for the current standards of entertainment.

  • shinyrealgunz

    COD has been able to hit the 7-18 year old market like no other game series before.

    I remember when parents would not allow a mature rated game in their house.

  • nuk60

    Haters……why are you on Call of Duty’s article???

  • xibx

    The very purpose video games existed is to entertain people. What is wrong with people being entertained?

    If you call yourself gamer, you PLAY games instead of hating it.

    You could build a $800 rig, surely you don’t have any trouble buying all games.

    • Rob Keyes

      Well said, sir.

  • DrFreis

    Every since MW3 was announced, a whole lot of haters started popping up and it makes me wonder who these people are, to sit at their computers and complain about a single video game. That is what MW3 is a video game, no different than the other titles for PS3 or Xbox, but why do you personally attack one game that so many people love. It just boggles my mind on how much hatred there is, really it does. I personally love this game and I do see improvements this is no MW2.5, not even close and if you think it is, then sell your system and do something else with your life, the gaming community doesn’t want or need you.

    • Rob Keyes

      I know, it’s laughable and embarrassing.

      Fortunately, the trolls who attack the game and its players are such a small vocal minority that it actually doesn’t impact the industry.

      6.5 Million people bought MW3 in 24 hours, only a few hundred went to Metacritic to give it a 1 or 0 and we know those people actually haven’t played through the game’s campaign or played online.

    • Graverobber

      Woah,woah,woah, bro thats a little harsh to the cynics. Maybe the mw3 community or Gamerant doesn’t need these cynics. But these guys are just expressing there opinion. There just gamers who despise the game for whatever reason (console port, they suck at it, whatever) and they to need to gamerant on this game to express their feeling towards this game.

      My overal point is, even though these guys are not part of your gaming community, they are still part of the general gaming community because they do like video games maybe not mw3 but in general a lot of these guys are video game enthusiasts.

  • JACK

    400 million, HOLY CRAP.

  • Vanity

    Good job Activision, again game that I am enjoying countless hours on. I wish survival mode was 4 player co-op, but with the task force I guess 2 is enough lol. AWESOME Game, loving it a lot!