Despite coming off as a bit entitled there’s no denying that the Mass Effect fan base is one determined bunch. First, fans disappointed by the game’s ending rallied together and accumulated some $80,000 in donations that were put towards the Child’s Play charity, and now they’re getting even more creative.
This new Retake Mass Effect campaign movement involved sending 400 cupcakes to the BioWare offices in Canada. Contained within the bunch would be equal parts red, blue, and green cupcakes each with either the letter A, B, or C on them.
The choice of color and letter is an overt dig at Creative Director Casey Hudson’s comments about the variety that exists between the game’s “many” endings. It might be a little obvious for anyone that has been following this Mass Effect 3 ending backlash, but it’s also quite clever.
Over on the BioWare forums it has been revealed that the organized movement not only has caught BioWare’s attention but has also given Fuss Cupcakes, the company that baked and delivered the goods, a considerable amount of publicity.
The hope is that this $1,000 offer of generosity would inspire other fans to send cupcakes to BioWare, in essence overwhelming them with sweetness. Sending food items has been done before for cancelled TV shows like Jericho and Veronica Mars, so why couldn’t it work for an extremely popular video game like Mass Effect 3?
Clearly, despite BioWare promising some DLC that would add some closure to the game’s ending, fans are disappointed by the developer’s approach to a series that has taken some 5 years to complete. It’s been a tough road for both sides, but at least things are remaining civil.
Would you be willing to send some cupcakes BioWare’s way if it meant they might change Mass Effect 3‘s ending? Which do you think is a more interesting outlet for fan frustration: the charity/petition or sending cupcakes?
Mass Effect 3 is out now for the PS3, Xbox 360, and PC.
Source: BioWare Forums (via Game Informer)
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Wow. Most articles get a few comments here and there. This one’s gone ballistic. And I, for one, like the cupcake idea. How awesome would it be to go to work and have your boss call everyone into a meeting? “Alright everyone, I’ve called you in here today because our fans decided to send us a massive amount of cupcakes and I can’t possibly eat them all myself.” Sounds like something that would happen at Epic Games. Not sure if Mike Capps would share though.
No matter your side of the issue, if you can’t see the humor in sending cupcakes to someone as a method of voicing complaints, you are officially way too close to the issue at hand or completely humorless.
EXACTLY lol
+1
Also, if the comments section blows up every time this subject is even broached, then I’m sorry, whether you like it or not, it’s relevant news.
They just wanted the money…..they saw the pre-order sells going though the roof and went crazy! They said to themselves let’s give them Multiple choice they won’t notice. Well not before we get their money.
” They said to themselves let’s give them Multiple choice they won’t notice. Well not before we get their money.”
lmao
400 we should have sent them OVER 9000
If you are tired of seeing Mass Effect 3 then don’t read the stories. If you come into the thread and say get over it you are trolling. Trolls are sick sadistic people.
If you weren’t a troll it would be more productive to ignore the thread and go about your business.
Get over it. You didn’t get exactly what you want, so put on your big boy pants and move on like an adult. That’s life.
Taner, a person who’s never been dissatisfied with life or the things that happen in it. Sorry we live in America and are entitled to express the opinions that we’re entitled to form. It’s a terribly unjust system when everyone gets to think for themselves, right?
I guess now they know how we feel? Here’s a colour.. now pick your suicide. UGHHHHH
Well, i thought id post this in game rant as it my faviroute place for gaming news. May be spoilers ahead
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As i play mass effect 3, and im half way through it, the more i see the charachters i have played since mass effect, the more the ending seems to matter less to me.
Bioware took a risk with the ending, but the more people i loose in the story, the more i realise what mass effect means to me, it isnt about a hero, or saving the galaxy, for me its about the sacrifices made to ensure the future of all speies, and the more i watch my companions die, sacrificing themselves in epic moments, supported by epic music, the more i realise how even if my shephard dies at the end, im happy with that, for him to have saved the galaxy, and formed bonds with his crew, then being able to be with them again. Mass effect for me has given a new take on ending, with it not being a complete fairytale, but as i said, for me, it was never about that.
Brilliant! People around us are homeless and hungry and you protest for a game with food that has now gone waste. The endings deserve you now
BioWare’s sent the donated cupcakes to a local charity.
ya make em fat and give em diabetes!! that’s the spirit!