Rumor Patrol: $200 iPad Mini Coming This October

May 12, 2012 by  

iPad Mini Price Release Date Rumor

Apple has never been the type of company to shy away from a fight, and the latest rumors surrounding the possible release of the iPad Mini claim they’re ready to take on their competitors with renewed intensity. The 7″ iPad apparently won’t just be coming to stores as soon as October, but will be priced at just $200.

The rumors come courtesy of iMore, who claims to have sources close to development on both the release date and price point. The information may be somewhat of a surprise, but perhaps it shouldn’t be.

The existence of the iPad Mini has been reported for some time, and development on both the iPhone 5 and the next, inevitable Apple i-device can always be assumed to be taking place within the company’s labs. While some initially scoffed at the concept of a 7.85″ version of the iPad as superfluous and unnecessary, the fact remains that the portable tablet is a market in which Apple‘s competition is finding some success. So how can Apple not be proactive in the situation?

The reported price tag of $200-250 may seem a bit absurd for any new Apple-brandished gadget, the move would be aggressive, to say the least. If the 7″-tablet market is being ruled by Android and opposing manufacturers there is a chance, however slight, that momentum could be gained. If Apple was to produce a version of the iPad the same size, to the same resolution as the iPad, and priced even lower than other devices, the success could be overwhelming.

Samsung Galaxy Tablet

Apple would be selling the iPad Mini at a loss, sure, but sacrificing some revenue to guarantee the market share in the long term could be worth it. The company isn’t exactly hurting for income anyway, and having a massive influx of iOS purchasers couldn’t hurt either. However, several assumptions are being made in this kind of decision-making. First and foremost: what if tablet owners don’t care for Apple products?

The criticism first raised of any possible ‘iPad Mini’ is the need for it at all, with an iPod Touch offering most of the features in a smaller package, or a full-blown iPad in a slightly larger one. A 7.85″ iPad would be directly competing with other tablet-makers, but to assume that those companies are finding success due only to Apple’s absence is a bit foolish.

There’s no doubt that the iPad Mini will sell – the Apple faithful have proven that time and again – but is it really good business practice to create a brand new device just to push out the competition? That’s opening up a can of worms itself, so we’ll cross that bridge should we ever get to it. But if Apple’s actual plan is to sell a product to people who already passed on two Apple devices, this decision could go either way.

The iPad Mini could arrive as early as October 2012, but we’d love to hear your thoughts on Apple’s possible strategy.

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Follow me on Twitter @andrew_dyce.

Source: iMore

Tags: Apple, iPad

11 Comments

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  1. This is a good deal, as the Samsung Galaxy Note has a screen that’s about 2 inches shorter and costs about the same.

  2. So… is the 2″ of screen space really worth the $300 – $400 price difference? I still don’t get how Apple get’s away with extorting outrageous amounts of money out of people for mediocre anti-productive products.

    • You make it sound as if they are putting a gun to everyone’s collective heads to “force” them into buying their products….face it, you might not like what Apple is selling but millions upon millions do.

      • The problem most people have with Apple is they charge too much for products designed to rip off “dumb” shoppers. Apple products have been known for thier planned obsolesence since the 80′s.

        While PC’s went to plug-and-play tech in the early 90′s Apple systems still don’t support it now. Notbooks can be upgraded with more memory and hard drive space, but a macbook is sealed, meaning a mac user will almost always have to buy a new macbook before a PC user, and most tablets and smartphones allow the use of SD cards, while Apple does not. And to top it off, most of thier ‘new models’ are not hugely superior toprior models.

        And most of this might be forgivable, if not for the fact that Apple has consistently charged about 50% more for these products which will outdate faster. It’s great design for them to make money, but it is insulting to the tech-savvy user. And this business practice almost bankrupted them in 2006. If Bill Gates hadn’t helped them out back then and Steve Jobs hadn’t been a GENIUS, they’d be in the same place as cassette tapes and VHS by now.

        • *bankruppted them in 1996.

          Gotta watch those typos…

    • @Kaero, I’m with you. This is madness!

  3. Of COURSE they can afford to do so for that guaranteed long term member retention. Last year it was reported that Apple had more operating cash than the US government! (some 76+ Billion)

  4. just as Micheal said I’m dazzled that anyone can get paid $5387 in 1 month on the computer. did you look at this web site NUTTYRICH d0t com

  5. They are doing this because the Kindle has took a major bite out of their market and has energized the Android market…I think this might be a smart move on Apple because I dont see any other major electronic gadget coming out for this holiday season…

  6. They have an iPad mini…its called an iPhone.

    • That’s why there are also rumors that Apple is going to makea larger iphone. They are finally trying to adopt the 7 inch tablet and 4.3 inch smartphone dimensions every other company is using successfully.

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