Halo: Reach is Biggest Entertainment Launch of 2010

Sep 16, 2010 by  

Money

Halo: Reach has done it again. First, we brought you the news that Bungie’s final entry in the series had broken Halo 3’s concurrent users on Xbox Live record. Now comes the announcement that Halo: Reach is the “biggest entertainment launch of 2010,” meaning it has generated more revenue than any of the top tier movie releases from this year.

Corporate VP of Microsoft Game Studios Phil Spencer gave the announcement saying:

Halo: Reach is the biggest game Microsoft has ever released, and its launch has already surpassed every game, movie and entertainment launch this year.”

Making upwards of $200 million within its first 24 hours of release, Reach has cemented itself as the pinnacle of Halo games. Not even taking into consideration how great the game is, this is a feat in and of itself.

“Every major installment has grown in scope and popularity, firmly cementing the Halo franchise as one of the most popular entertainment properties in the world over the past decade.”

As impressive as this is, there are still many factors to take into consideration in order to more accurately compare revenue numbers. Many are willing to dispute Reach’s status as biggest entertainment launch, taking into account worldwide grosses and Reach’s $60 price tag. But as a money making machine, Reach currently reigns supreme. Of course, Black Ops may ultimately claim Reach’s spot at the top of the heap. After all, Modern Warfare 2 previously held the same record.

For now, let gamers everywhere sit back and enjoy their record breaking game and all it has to offer. We have been waiting to put a Spartan helmet back on for so long, we deserve to share in this achievement as owners of Halo: Reach.

How many of you Ranters helped contribute to this record breaking number and are you enjoying your Reach experience?

Halo: Reach, the biggest entertainment launch of 2010, is available now for Xbox 360.

Source: CVG

10 Comments

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  1. “Halo: Reach is the biggest game Microsoft has ever released, and its launch has already surpassed every game, movie and entertainment launch this year.”

    really how many units did it sell?
    considering that the game was $60-150 depending on which one you got.

    was this domestic or a world wide release?

    so in any case no…

  2. I like Reach a lot so far. But I also wanted to point out that this comment I am making here is the biggest comment I have ever made on this post in 2010. Just saying, Microsoft isn’t the only one breaking records around this joint.

    • I’m writing the post about your record breaking comment in this post as we speak. Expect a press release soon.

      • Nice! I was pretty proud of it and am glad to see it getting the attention it deserves. I will have an acceptance speech ready to go for before the press release hits. I will also have a review guide set up for people who want to review either my post or my acceptance speech. There may or may not be a collector’s edition of the speech, but hopefully it happens and is limited to an unlimited number of copies.

        • Does it have multiplayer?

          • I don’t get why everyone is making a big deal about you comment. I thought the first comment you ever made here was way better, and very comment since then has just been okay. Looking forward to the next comment from Riley way more.

  3. It’ll be a while before another developer is able to fit that much content into a $60 box. Bravo.

  4. I love how we seem to forget how much Bungie nailed online multiplayer until their next title drops, and everything is just silky smooth.

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