‘Guild Wars 2′ Celebrates Going Back on Sale with Live-Action Video

Sep 11, 2012 by  

The world of MMO gaming has been in a transitional state for quite some time. Paid subscriptions no longer appeal to a massive audience as they once did in the days of World of Warcraft‘s launch. Gamers prefer a single payment for their games – or no payment at all – with optional transactions once they decide they want to spend more money. ArenaNet felt the winds of change far before many other developers when creating Guild Wars, so its no surprise the long-awaited sequel sold gangbusters weeks before it even launched.

Unfortunately, there were consequences to the fans’ exuberant response. ArenaNet opened the Guild Wars 2 servers three days in advance for those that had pre-purchased the game, and other than relatively minor downtime delays and bugs, the launch went smoothly on August 28th. Two days later, first-party sales on GuildWars2.com and replenishment of stock for retail partners were suspended.

This is not a very common practice, but according to ArenaNet, they hadĀ ”to catch up with record demand and to ensure that players who bought theĀ game would continue to have the best online experience possible.” Even with the suspension of sales, Guild Wars 2 still managed to grab the top spot across ten All Formats charts in Europe.

Guild Wars 2 Back on Sale

During the suspension, new servers have been added, the amount of customer service agents has doubled, and the Trading Post has been reworked in prepation for the oncoming flood of new players. Hopefully the temporary lapse in sales was worth the stress it saved the team and the gamers – taking a game off the market just two days after it launches is a rather large risk to take for the good of the community.

Now, to celebrate the reopening of sales, ArenaNet has commissioned James McTeigue, known for his work on The Matrix Trilogy and Star Wars: Episode II, to direct a live-action spot titled “Our Time is Now.” It is truly something else. Don’t let the video distract you too much though, and be sure to read our initial impressions to get a much more positive look at the game.

Do you think taking Guild Wars 2 off virtual and physical shelves was a noble thing for ArenaNet to do for the community that had bought the game early, or do you think they had a choice? Let us know in the comments below.

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Follow me on Twitter @JacobSiegal.

9 Comments

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  1. Im sad to have to wait to buy the game since I dd t preorder it and it’s sold out everywhere. But, I respect an appreciate them stopping sales like they did to ensure server stability for those that already have their copy. I wish other companies would show that much respect to customers * cough* blizzard * cough*.

  2. Im sad to have to wait to buy the game since I dd t preorder it and it’s sold out everywhere. But, I respect an appreciate them stopping sales like they did to ensure server stability for those that already have their copy. I wish other companies would show that much respect to customers * cough* blizzard

    • or Bioware with the TOR launch debacle.

  3. Im sad to have to wait to buy the game since I dd t preorder it and it’s sold out everywhere. But, I respect an appreciate them stopping sales like they did to ensure server stability for those that already have their copy. I wish other companies would show that much respect to customers.

    • Sure blizzard had server stability issues at launch but they almost never crashed and when they did they were usually up within the hour. I’ve been playing wow for 6 years and that was never a big issue. and guild wars 1 would have never survived if it wasnt free to play, so that argument is invalid.

      • Blizzard always had downtime issues at major launches. I remember during BC and the next expansion that there were major issues for 48 hours while their engineers struggled to find out what was bringing down log on servers. Blizzard isn’t exempt from bad launches. Guild Wars 2 isn’t exempt either: their AH/Trading Post was down most of the first week of launch. Murphy’s Law is ALWAYS true during MMO launches.

  4. Be carefull GW2 players. The game’s owned by NCSoft, currently famous for pulling the plug on City of Heroes coming this November. Don’t get too attached like we did.

  5. I totally agree with all of this. I bought this game the first day it came out and I haven’t put it down since. Heck, I even started my own blog because I just loved the community and the whole that is Guild Wars 2. Now I just gotta find a copy of the books, haha.

  6. I’m playing it, its a pretty game and its holding me over for now but I have to say it isn’t as good as the hype was.

    F2P can be good, but with them usually comes horrid communities. This one wasn’t as bad as some game’s turned into like LotRO, but its not great either.

    Still waiting on a real good game F2P or P2P to come out.

    Main reasons I don’t mind P2P, it keeps a lot of the kiddies out, less gold farmers and spam (usually), and at 50 cents a day its a dirt cheap hobby.

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