Microsoft Celebrates 10 Years of Xbox LIVE With Free Xbox 360s

Published 2 years ago by

Xbox Live 10th Anniversary System

The Wii U’s North American launch is just days away, but right now another console is making headlines. To celebrate the 10th anniversary of Xbox LIVE, Microsoft has been sending free, custom Xbox 360s to a select group of long-standing Xbox LIVE subscribers. Talk about a great thank you gift!

The first of these custom Xbox 360s began showing up on the doorstops of lucky, longtime Xbox LIVE subscribers at the beginning of the week, but at the time, Microsoft hadn’t said anything about it. That changed yesterday with a tweet from Larry Hryb, better known to the Xbox faithful as Major Nelson.

The custom Xbox 360s that Microsoft is sending out sport a unique grey, green and orange color scheme (check out those cooling vents!) and come decorated with artwork that reads “Xbox LIVE A Decade of Entertainment.” The metallic disc tray on the systems is emblazoned “XBL 10.” A matching grey Xbox 360 controller and a year of free Xbox LIVE Gold rounds out the generous – and extremely cool – package. Take a look at some pics of the system below, courtesy of All Games Beta.

So, how do you get one? Right now, consoles are (apparently) going out to players who’ve been Xbox LIVE Gold subscribers from day one, though how many of them will ultimately end up with shiny new systems remains to be seen. In a statement delivered to CNET, a Microsoft representative touches on just who is being rewarded.

“We are celebrating the 10th anniversary of Xbox Live by conducting special promotions for our members worldwide, and today we began to surprise a select number of our loyal 10-year Xbox Live members in the U.S. with special edition anniversary consoles.”

Thankfully, players who haven’t ponied up a decade’s worth of Xbox LIVE subscription fees aren’t entirely out of luck – they’ll have a shot at scoring one of the custom consoles, too.  Details on how players can win one of the anniversary systems are slated to go up tomorrow morning (Thursday, November 15, 2012) on, so be sure to give the site a visit.

It’s easy enough to take potshots at Xbox LIVE: it’s the only console service that charges its users a subscription fee for playing games online, and there’s a fair chance that anyone who’s been a subscriber for 10 years has lost one (or more) Xbox 360s to the Red Ring of Death. That being said, there’s no telling where online console gaming would be without Xbox LIVE, and Microsoft’s decision to reward the service’s most ardent supporters – without, it must be said, much self-congratulatory fanfare – should be applauded. Good going, Microsoft!

Ranters, have any of you received one of the custom Xbox 360s? We’d love to hear from you!

Follow me on Twitter @HakenGaken.

Source: @majornelson,, CNET, All Games Beta

TAGS: Microsoft, Xbox 360, Xbox Live

  • Adkon

    That’s cool.

  • Craig Paul Steiner

    These things look awesome I wish I can get 1

  • Jeremy Stewart

    O M G. Cool , aha great looking consoles!!! I still have the old one, regular 360 still works like a champ 😀

  • Dante

    Somebody delete this guy’s post, he accidentally wrote in his full name.

    • yodarlz

      The real question is…WHY?

  • Joe

    That’s cool, they are rewarding their long time users… sooo, why should us that don’t have one care?

  • bio

    Had a account on the orginal xbox back in the days of Halo 2… its not the same account I have now but I hope I can still qualify.

  • boogoo

    Pretty cool! I don’t qualify sadly.

  • RobZ

    Hmmm… I have 10 years tenure on my gamertag. Wonder if I’m going to get one.

  • Justanotherguy

    Love how the say a select few in the U.S. What about the rest of the world? lol

  • moose

    i also had a different gamertag and account on original xbox…or else i would qualify. lame but cool msoft is doing it

  • Jak Frost

    ….should…we be thanking them instead