Taking a page from Guitar Hero and Rock Band, Electronic Arts Inc. announced today that it will be releasing branded peripheral products for multiple EA Sports titles, including its interactive fitness products, for consoles, PCs, and handheld devices. EA has entered multi-year license agreements with consumer electronic accessory manufacturers Sakar International Inc., Sunflex Europe and Accessories 4 Technology Ltd. in order to do so.

“Each of these new partnerships offers EA SPORTS new ways to improve our consumers’ experience and deepen their connection to the fabric of sport,” said Glenn Chin, Vice President of Brand Marketing at EA SPORTS. “With our games, we always strive to deliver innovation, authenticity and fun. We see a tremendous opportunity with these partners to bring those qualities to life in unique and exciting new products for EA SPORTS.”

Sakar International Inc., a producer of licensed products for leading consumer brands, will create Wiiâ„¢ and Nintendo DSâ„¢ gaming accessories as well as youth electronics for EA SPORTS products for distribution in North America. Products will include new gaming controls and a full range of EA SPORTS-branded multi-media and computer accessories. The first items are expected to be released in spring 2010. (Announced today at the opening of the Consumer Electronics Show (CES) in Las Vegas.)

Sunflex Europe, known for its high tech gaming accessories, will bring EA SPORTS-branded peripherals to gamers across Europe in 2010. Sunflex Europe will provide more than 20 products already in production under the agreement.

A4T will develop and produce a range of accessories for EA SPORTS titles for all platforms, including iPod®. A4T will have exclusive rights to distribute in the United Kingdom and Ireland.

What types of peripherals can gamers hope to see? Details were not announced as of yet, but definitely expect EA to capitalize on its popular EA Sports Active brand with more exercise titles.