‘Battlefield 3′ Designed to Takeover ‘Call of Duty’

Published 4 years ago by

Battlefield 3 Topple Call of Duty

The bar has been set high for the future of the Battlefield franchise, and at the Ad Age Digital Conference today, CEO John Riccitiello decided to push that bar up a little higher. There’s no question that Battlefield 3 will be fierce competition for the next Call of Duty title. Few first-person shooters have even begun to approach the mass-market appeal Call of Duty has garnered.

Considering how well it did in the market the past two years, this is quite a lofty goal. Mocking demos aside, Call of Duty is now, after all, the best selling game of all time. So how do DICE and EA plan to topple the most established franchise in years? Well, they designed it specifically for that purpose.

Says John Riccitiello:

“This November, we’re launching Battlefield 3. It’s going up against the next Call of Duty, which is presently the #1 game in the game industry. A game that last year did $400 million dollars in revenue on day one. [Battlefield 3] is designed to take that game down.”

The details of the next Call of Duty are still hazy however, it remains one of the most anticipated imminent announcements among the gaming community. There’s no question that both Battlefield 3 and Call of Duty: Modern Warfare 3(?) will sell exceptionally well, but as the Game Rant team discussed in our most recent Game Ranter Banter, the November release window is packed with an inordinate amount of AAA releases. It might be a hard choice for the Activision loyalists. Riccitiello still isn’t worried:

“There will be a couple hundred million dollars of marketing against these two products going head to head. We think we have the better product[.]”

That determination and confidence (along with the millions and millions of dollars) could go a long way in giving Battlefield 3 a chance at the coveted top spot this holiday season (although we heard this before with Medal of Honor). Let’s see if EA can prove Michael Pachter wrong.

Do you think that DICE’s next entry in the Battlefield series can be the first-person shooter to finally top Call of Duty? Are gamers looking for the next big thing, or is Call of Duty still going to be in fashion this fall?

Battlefield 3 storms the shelves this coming November for the PS3, Xbox 360, and PC.

Follow Game Rant on Twitter @GameRant.

Source: IGN

TAGS: Activision, Battlefield, Battlefield 3, Call of Duty, DICE, Electronic Arts, PC, PS3

  • A@ronW

    I hope it takes over Call of Duty. Maybe they will start expanding on the games instead of being lazy.

  • KanTstandYa

    unfortenitly if it releases the same month it has no chance at all, best time to release it is about 3 months before the new cod comes out. this relese date will surely doom sales big big time. very dumb move on their part.

  • starclaws

    Hopefully the server browser actually f—ing works on release this time. EA of Fail. BC2 was horrible on release.

    But they are basically just going to continue to copy Call of Duty’s pieces of success until they look too similar all the while making us forget that they canned BF1943 and what a true Battlefield FPS should be like with more than just 6 vehicles of similar types.

  • http://gamerant.com Trung Bui

    More unproven promises. People love their Call of Duty, but there are people who love Battlefield, as well. The problem is a lot of the audience who would be finding themselves online a majority of the time for Battlefield 3 is on PC (where the franchise was the strongest). People will forget this is still the official franchise’s first entry into the console market, and while the Bad Company series is fun, it’s not the original.

    I am still looking forward to getting it and putting time in online for long periods of time (for one match). However, as stated before, being able to go prone and snipe on huge maps may still provide a balance issue for players. But, when all else fails: Jets.

  • IdTech FTW

    Why does everyone want to beat call of duty? whyd does everyone want to beat a sub par game if in the first place, their game was already superior to it?