At the end of this year’s E3 it was a somber mood all around as most of the journalists and regular attendees pondered the idea that the long running LA-based event might go elsewhere for its 2013 proceedings. There was talk of E3 being held in Vegas, New Orleans, or Chicago. All seemed like viable options, but none would be able to capture the magic/madness of being in LA during a key sports playoff week.
Thankfully, we will no longer have to ponder those possibilities as the ESA have announced E3 will continue to take place in LA at least through 2015. That means the late night Vegas parties that have demarcated CES will have to be on hold, but that doesn’t mean they’re gone forever.
While a change of scenery would have been nice for E3, its departure resonates as much with gamers as the idea of Comic-Con leaving San Diego does with movie, TV, and comic book enthusiasts. Yes, there are some inherent advantages to a move – the flaws of a particular city slowly reveal themselves over time – but taking the event out of its current habitat feels weird.
Here’s Michael Gallagher, CEO of the ESA affirming his commitment to Los Angeles:
“We are proud to partner with Los Angeles for another three years. The City serves as a strong backdrop for the video game industry’s biggest announcements and we look forward to remaining in LA. Video games are a dominant force in the global entertainment marketplace and there is no better place to display that than Los Angeles. We look forward to continuing our relationship with the City and AEG.”
There were some logical reasons to duck out of LA next year – the city plans on building a monolithic football stadium adjacent to the LA Convention Center – but apparently those weren’t enough to convince the ESA to leave, just yet. Or maybe the city threw enough money their way to prove that a little less space isn’t that big of a deal for next year’s festivities. E3 has already become an over sensationalized event as it is, maybe with a more conscious focus on space, the publishers and developers that attend can work on ways to make their booths, and booth babes, less of an empty façade, and more of a selling point for their game.
Hopefully next year, though, it isn’t the Kings playing for a repeat Stanley Cup and the Lakers and the Clippers facing off in the playoffs. That would be the sportspocalypse.
Are you glad to hear that E3 won’t be leaving Los Angeles? What cities do you think should vie for their shot at hosting the event in 2016?