Similar to Battlefield 3, Deus Ex: Human Revolution is launching their own Facebook awareness campaign – exchanging unlockable assets for Likes. As more users Like the Deus Ex Facebook page, 90+ updates consisting of artwork, new videos, and behind the scenes footage will be unveiled.
Luckily, the Deus Ex: Human Revolution Facebook campaign is starting off a little more realistically and asking for only 50,000 Likes to achieve the first of four phases of asset unlocks. Unlike Battlefield 3, which was asking for 1,000,000.
As of today, the page has 17,768 Likes and has one item unlocked so far: Concept art for the Belltower Spec Ops NPC – viewable on the Deus Ex Facebook homepage.
Each unlock possesses a specific icon which describes the next item to be released. However, what the icons mean for certain is still a bit of a mystery.
Eidos Montreal’s Community Manager, Kyle Stallock, comments on utilizing Facebook and why it’s important to the Deus Ex fans.
“Deus Ex has one of the most passionate, vocal and dedicated communities in all of video games, so offering a program that rewards that loyalty — even before the game is released — is a great way for us to give something back.
The Facebook community now has significant control over the release schedule for some of our favorite assets. We have a ton of surprises and unlockables planned, so fans should invite their friends to ‘Like’ the page and start collecting these rewards.”
Good to see that despite their website being hacked, Eidos isn’t holding a huge grudge against the internet – at least none toward the Facebook community. Deus Ex will certainly be seeing a lot more coverage in the coming weeks, leading to its release in August. E3 should provide more information, regarding the game’s actual augmentation and RPG aspects, as combat capability and freedom of choice have been detailed previously.
Deus Ex: Human Revolution releases on August 23, 2011 for Xbox 360, PlayStation 3, and PC.
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