With more and more blockbuster games being pushed back into 2015, one title that’s stayed its course and is set to arrive this year is Bungie’s highly anticipated shooter Destiny. The game is topping a number of most anticipated lists and impressed many during its brief open Beta, so it’s no surprise that Bungie has opted to take part in an Internet trend to bring even more attention to its upcoming title – donating to charity in the process.
After being challenged by the Corpus from the popular free-to-play game Warframe (which saw the game’s developer Digital Extreme’s donate $10,000 to ALS research), Bungie stepped up with a video of its own starring none other than Ghost from Destiny.
Bringing in Peter Dinklage to once again take on the role of the A.I. companion for this video, Bungie proceeded to poke fun at itself during the course of the video and announce plans to allow gamers to contribute to raising funds for amyotrophic lateral sclerosis (ALS) research.
Just how will Bungie be donating cash to the cause? Well, 20% of the money from every purchase that’s made on the Bungie store between now and Destiny‘s release on September 9, 2014 will be accumulated and sent off to help find a cure for the disease. It’s a nice gesture by a developer that has a lot banking on its next release and there’s little doubt that it will go a long way in helping to raise cash and awareness amongst fans.
Keeping with the trend, Bungie then nominated Call of Duty: Advanced Warfare‘s Jonathan Irons (played by Kevin Spacey), The Last of Us‘ Joel (played by Troy Baker) and filmmaker George Lucas to participate in the challenge. It remains to be seen if the trio will take the plunge to raise awareness for ALS, but the recent movement does pose some fun possibilities for gamers if each company decides to allow their mascots to respond – or in Lucas’ case just grabbing a bucket, filling it with water and some ice.
Those that are inspired or wanting to contribute to the cause after watching that video – or just because they firmly believe in the cause – should head on over to alas.org and donate.
Destiny releases September 9, 2014 for PS3, PS4, Xbox 360, and Xbox One.
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