For far too many reasons to mention, the public image of the video game enthusiast has become something of a stereotype to the larger public: they love their Call of Duty, and they live for Mountain Dew and Doritos. Apparently there’s some truth to that image, as Activision sees it, as the publisher announced today a new partnership with both brands.
Starting weeks before the launch of Call of Duty: Advanced Warfare, the companies will be rolling out the ‘Fuel Up For Battle’ promotion, unlocking exclusive in-game gear for the game’s multiplayer.
Unfortunately the exact details of what the gear will entail – cosmetic bonuses, attribute boosts, nacho cheese dust – have yet to be released. But knowing just how much Advanced Warfare‘s multiplayer will be hinging on futuristic gear, there’s no doubt that the most devoted CoD fans will be keeping an eye on the exclusive offerings.
The exclusive ‘Supply Drops’ system will be keeping the content from broader audiences (buyers) until February 15, 2015. Have a look at the official details:
Starting October 6, fans in the U.S. can collect codes from specially marked packages of Dew and Doritos products and enter them online at www.DewandDoritos.com to enhance their gaming experience and create a unique identity for their advanced soldier by unlocking exclusive (until February 15, 2015) Dew and Doritos in-game gear. Fans can customize their character with accessories such as an exoskeleton, heavy vest kit, helmets, goggles, boots and more. Further elevating the experience, gamers will also be able to unlock double XP and rapid supply rewards.
Whether the promotion will be met with enthusiasm or eye-rolls, there’s no question that Activision and its many developing studios know their audience. Just how widespread or randomized the ‘Supply Drops’ will be may prove a hot topic of conversation among fans, and this promotion continues to expand the marketing deadlines and start dates for the industry’s biggest titles.
For those looking to take part, simply be on the lookout for the marked products, and then head over to FuelUpForBattle.com. For now the promotion is only planned for North American markets, but stay tuned for any changes.
Do you think selling exclusive content weeks before a game even launches is a strange idea, or does this seem par for the course for the Call of Duty series? Sound off in the comments.
Call of Duty: Advanced Warfare releases on November 4, 2014 for PC, PS3, PS4, Xbox 360, and Xbox One.
Follow Andrew on Twitter @andrew_dyce.