‘Call of Duty: Advanced Warfare’ Gets Exclusive Mountain Dew & Doritos Gear

Published 2 months ago by

Call of Duty Advanced Warfare Doritos Mountain Dew

For far too many reasons to mention, the public image of the video game enthusiast has become something of a stereotype to the larger public: they love their Call of Duty, and they live for Mountain Dew and Doritos. Apparently there’s some truth to that image, as Activision sees it, as the publisher announced today a new partnership with both brands.

Starting weeks before the launch of Call of Duty: Advanced Warfare, the companies will be rolling out the ‘Fuel Up For Battle’ promotion, unlocking exclusive in-game gear for the game’s multiplayer.

Unfortunately the exact details of what the gear will entail – cosmetic bonuses, attribute boosts, nacho cheese dust – have yet to be released. But knowing just how much Advanced Warfare‘s multiplayer will be hinging on futuristic gear, there’s no doubt that the most devoted CoD fans will be keeping an eye on the exclusive offerings.

The exclusive ‘Supply Drops’ system will be keeping the content from broader audiences (buyers) until February 15, 2015. Have a look at the official details:

Starting October 6, fans in the U.S. can collect codes from specially marked packages of Dew and Doritos products and enter them online at www.DewandDoritos.com to enhance their gaming experience and create a unique identity for their advanced soldier by unlocking exclusive (until February 15, 2015) Dew and Doritos in-game gear. Fans can customize their character with accessories such as an exoskeleton, heavy vest kit, helmets, goggles, boots and more. Further elevating the experience, gamers will also be able to unlock double XP and rapid supply rewards.

Call of Duty Advanced Warfare Story Trailer

Whether the promotion will be met with enthusiasm or eye-rolls, there’s no question that Activision and its many developing studios know their audience. Just how widespread or randomized the ‘Supply Drops’ will be may prove a hot topic of conversation among fans, and this promotion continues to expand the marketing deadlines and start dates for the industry’s biggest titles.

For those looking to take part, simply be on the lookout for the marked products, and then head over to FuelUpForBattle.com. For now the promotion is only planned for North American markets, but stay tuned for any changes.

Do you think selling exclusive content weeks before a game even launches is a strange idea, or does this seem par for the course for the Call of Duty series? Sound off in the comments.

Call of Duty: Advanced Warfare releases on November 4, 2014 for PC, PS3, PS4, Xbox 360, and Xbox One.

Follow Andrew on Twitter @andrew_dyce.

TAGS: Activision, Call of Duty, Call of Duty: Advanced Warfare, PC, PS3, PS4, Sledgehammer Games, Xbox 360, Xbox One

20 Comments

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  1. Another Mt. Dew and Dorito’s promo? Whew, thankfully I saved my money and didn’t buy the new CoD in the first place.

    • how do u put a code in this web site

  2. What if I buy a bottle of water instead…

    Or coffee!

    Do they have to do nasty food ALL THE TIME?

  3. Why in the heck do they have promo’s like this? Mountain puke and nasty chips?!?! thanks, but no thanks!

  4. This does not help me win an Xbox One. This is all crap. And its all blah blah blah.

  5. Stupid website

  6. If I win

    • Please send me in my mail if I win or Lose

  7. uiujhhhhjhh

  8. I want to win a ps4

  9. Mpkrfem7cm

  10. I really want to win the Xbox one it looks cool

  11. the website is not working anyways ppl idk why but it pissn me off

  12. I want to win a ps4 or ps3

  13. I want to win a Xbox one

    • xbox one and ps3 and ps4

      • xbox one and ps3 and ps4

  14. How do I get the fuel exo and 711 vest if Walmart has pulled the bags and I don’t live near a 711

  15. i love dew and dorritos

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