It’s Time For The New ‘Call of Duty’

Published 1 year ago by , Updated July 17th, 2013 at 3:39 pm,

Call of Duty Dark Skyline Logo

After a widespread series of leaks unveiled everything from multiplayer maps, to single-player story and character details, Activision chose to speed up the marketing campaign for Call of Duty: Modern Warfare 3 and the game became officially official in the middle of May 2011. The year prior, Treyarch’s Black Ops was revealed around the same time, also spoiled early with leaked details and retailer postings.

Last year however, the info came early when Activision registered the Black Ops 2 domain last January, followed by the usual leaks and official teases, and the first official trailer, all taking place in late April and early May. Needless to say, it’s about that time the video game industry learns about the next game in the series and interestingly enough, rumors about last year’s game may tie into this year’s.

Fans may remember last year in the lead-up to the official unveiling of Call of Duty: Black Ops 2, the word “Eclipse.” Some thought it was a codename for the game, some thought it was actually the subtitle of the game, until we learned that the Black Ops 2′s release was timed with a real-life solar eclipse on November 13, 2012. If it were a codename however, the latest rumor surround 2013′s Call of Duty installment would make more sense.

OnlySP picked up on an oddly unpopular posting by a user on the Call of Duty forums earlier this month that includeds what the writer claims to be a logo and screenshots from the official Call of Duty website that may be namedropping the new game, and that it’ll be titled Call of Duty: Dark Skyline. Dark skyline, eclipse, get it?

Black Ops 2 Sales Call of Duty Decline

We don’t believe this is the title of the next game, nor do we believe this (up top) is an actual leaked logo. There are some awful-resolution camera photos of the apparent screen at OnlySP but it could very well be photoshopped. That being said, within the next two weeks, it’s a safe bet that we will learn about the next Call of Duty. That’s the timeline for the marketing, after all.

Dan Amrich, Activision Community Manager, went on record last week saying that Activision is currently still busy with Black Ops 2 but that fans will hear about the future of the series no later than E3. Saving the full unveil for E3 would be highly unusual, and a first for the series, so it’s

The more likely scenario is that Infinity Ward’s next game, possibly with the help of developers NeverSoft, Raven Software and Sledgehammer Games is Modern Warfare 4. That’s the rumor thanks to the voice actor behind Captain Price and other leaked details.

While many gamers will scoff at and groan at yet another modern more-of-the-same FPS, especially after the fails of Army of Two: The Devil’s Cartel, Medal of Honor: Warfighter and the mixed responses to the Battlefield 4 unveiling, what everyone can agree on is that Call of Duty needs to step it up. They fell behind on the tech front big-time against EA’s Battlefield 3 and Frostbite 2 engine in 2011 (which helped BF3 become EA’s fastest-selling game ever) and still haven’t offered comparable visuals quite yet. And with Battlefield 4 already unveiled, powered by an even better engine, Activision needs to present something groundbreaking, especially with 2013 being the launch year of the next-gen consoles.

Even if the next Call of Duty from Infinity Ward is Modern Warfare 4, if Activision is planning long-term, they must do something radically different and new this year. No matter what, “Call of Duty” and “Modern Warfare” together equals record-level sales, but it’s also marked a dip in quality, and less buzz surround DLC and marketing materials. Having the industry’s largest advertising budget and an established fanbase to go along with industry-leading competitive and eSports-ready multiplayer offerings gives the brand leeway, but the story campaigns and limited co-op offerings, combined with rinse-and-repeat adversarial modes are getting stale.

Part of the solution – and we hope this is coming this fall – is the new and impressive game engine visuals Activision showcased at GDC in March. There was a very intentional reason for the timing of the images (see gallery below) released, let alone the figures depicted – one being a female soldier. There’s no way Activision showcases these images the year of the next-gen consoles (and Battlefield 4) and comes out with a game that looks the same as their last four. Activision and Infinity Ward can’t afford to fall behind that much on the graphical prowess front. Call of Duty needs to be a leader in the genre on that front as well and we’re excited to see if they deliver something impressive – visually – at E3… or as history would indicate, in the next two weeks.

Despite claiming Black Ops 2 may be the best-selling game of all-time and having the highest launch day shipments of all-time, Black Ops 2 had a slower sales in its first month than both Black Ops 1 and Modern Warfare 3, and resulted in analysts claiming the series may have peaked. Activision needs to keep the cash cow flowing and invest those dollars right.

[Update: Nailed it. Call of Duty: Ghosts revealed.]

Let me know on Twitter @rob_keyes what improvements Call of Duty should make.

Source: OnlySP

TAGS: Activision, Call of Duty 3, Infinity Ward, Modern Warfare 4, Neversoft, Sledgehammer Games

24 Comments

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  1. Its never time for a new Call of Duty
    I cant wait for CoD to die.

    • ^ Yes please.

  2. I finally bought Black Ops 2 about 5 months after it came out when it was on sale. I thought it was “meh”. Maybe I’m just getting old, but it seems to me that CoD is getting less and less exciting with each new release.

  3. They need to get rid of all those useless killstreaks andake it simpler like Cod4. For me that was the best cod and still is.

  4. Been playing COD for a long long time now, since before the 360 and the sad truth is this game is way past its prime and the company needs to just move on. Everything has been done when it comes to military shooters and honestly Black Ops II was one of the worst COD’s I’ve ever played. The game used to be fun just picking one of five characters but now they have to over do everything, custom classes, killstreaks, twelve year old gamercards, etc…. they should of just gone back to basics and get rid of the damn leader boards to keep the cheating out.

    • Well, it doesn’t make sense to “move on” form the most played game on Xbox Live and the best-selling game of the year, lol.

      What they do need to do is an overhaul, because once they burn the audience with something stale, they move on and it’s much more difficult (and expensive) to win them back. For their long-term strategy, they need to do something bigger and better than BF4.

      • Which they wont.

        • @ Shalkowski

          Don’t get too ahead of yourself, kid.

      • activision’s ‘game plan’ – bleed the f*** out of somethi9ng until sales drop, then ditch it and move on to another title they can bleed for another x amount of years to keep investors happy. it happened with the skating games, the band games and soon CoD.

        what pisses me off the most is people getting their d***s hard over max engine capability demos – the s*** they’ve been showing off for this ‘new’ engine is all cutscene quality stuff, a game would not run smoothly with those kinds of in game visuals/details. same bs they pulled with cryengine for crysis 2, and it barely had any of the features they showed off (in the engine demo).

  5. Up until now I’ve thought the Call of Duty should retire, but now I think it’s a good idea for the Call of Duty franchise to continue making games. Why? Well, since there’s two companies working on the Call of Duty games and a call of duty game comes out each year by the other company, each one gets two years to prepare the next Call of Duty game and they know they’re going to make revenue off it.

    However, the Call of Duty series also makes it easy for the consumers. Everyone knows what to expect from a Call of Duty game and it’s not like CoD isn’t a quality game, so there really is no need to want to see it die. You don’t have to worry about weather the game will be bad or not because it’s the same great game with a different story line and some graphical updates. What the series should do is give consumers a sense of security whenever they purchase a CoD game.

    Destiny (a game that I’ve already pre-ordered)for example, could be a bad game. Even though it’s made by Bungie, a game company that I’m confident can and will produce a good game, there’s still that fact that it’s something new. Thus, it doesn’t have that same security as a CoD game.

  6. Here here to the above comment, let’s see some of “our” money being put back into the next few releases. That way they can keep us as their audience and win over the next generation of fps players

    • I’m sure they’ll eventually change or update their game engine to compete with other games, but there’s really not much they can do (that they don’t already do) between releases.

    • You think like a corporate fat cat. Games should be able to evolve and develop not stay stagnant.

      • That’s why there are other games available for people to purchase. If you want a different type of game, buy one. If they were to change how the game is played there would be a larger learning curve and I don’t think that’s the intention of creating a game people are already familiar with. Call of Duty is known for small maps and being fast paced.

        The maps are too small to add ground vehicles like those in Battlefield and too much cover for those vehicles to be effective (on some maps they would be over-effective). They could make the game more team based, but then they would have to slow down the pace of the game and would probably lose some of the CoD fans they already have. Maybe they could add destructible building like in battlefield, but (besides the game feeling like battlefield and the complaints they would get for copying battlefield) the maps are too small and would be destroyed quickly, especially with the kill streaks.

        So, besides visual changes, adding maps and adding weapons what could they do to the game to the game to keep it Call of Duty, but appease you?

  7. I love CoD and always will. You guys who talk bad about it dont like it because its so fast paced and therefore suck ass at the game.

    • Lololololololol a troll at its best.

  8. I like COD but i feel like it it hitting its prime. I get COD games every other year. I don’t have the money to buy one each year. I got BO2 and I’m most likely going to skip this next game no matter how good it looks. I don’t need 6 games laying around that I will almost never play because a new game is coming out every year.

  9. Don’t you mean Sledgehammer will be doing this CoD? Treyarch did Black Ops 2. I think this was a typo.

    • Yeap, I meant Infinity Ward and studios including Sledgehammer, Neversoft and Raven.

  10. I really have never been a CoD fan, the first one I actually bought was Black Ops 2 when it was on sale a few months after its release. And frankly, the story sucked. The story is NOT reason to buy CoD. THe multiplayer is fun… But many things such as scorestreaks overbalance the game and reward strategies such as camping or c4 trolling. If I want to play a multiplayer FpS game, Im going to play Halo. Its just better to me. Other people have different opinions. Really though, the zombies experience is where its at for CoD. It is incredibly fun to play with friends or strangers. You can literally plug in a mic and everyone, even trolls, are willing to work as a unit to survive the apocalypse. If CoD is going to keep spamming us with yearly releases, then they should definitely focus on the zombies experience. Thats where the money is at, especially with DLC maps like Die Rise being so popular.

    • “If CoD is going to keep spamming us with yearly releases”
      There’s different companies working for Activision making these games (Everyone knows that). But you’ve got to think of it like this:
      1. Technically speaking, they pump out a game every 2 years. Each company (Infinity Ward/Sledgehammer, Treyarch) is alternating or “taking turns” when they make their games.
      2. There’s people like me who prefer multi-player over Zombies. I’ve never been a fan of Zombies

  11. I like COD ,great article nice written! thanks for sharing

  12. Battlefield does not own destruction of environments. Those who would criticize call of duty for adding destructable objects are fools. Ever heard of Arma?

  13. To be perfectly honest, Call Of Duty does need to either die, or have a serious gameplay overhaul. Perhaps COD should try to be more like the infinitely superior ArmA.

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