Activision: Bungie’s ‘Destiny’ Can Coexist with ‘Call of Duty’

Published 1 year ago by

Bungie Destiny Coexist With Call of Duty

After watching the live demo of Destiny at Sony’s E3 Press Conference, and seeing various members of the Bungie development team join in on the action, one thing was clear: this game is ambitious. While Bungie doesn’t seem to want to compare Destiny‘s experience to an MMO, their multiplayer cooperative events instantly call to mind the type of epic battles (instances) seen in games like World of Warcraft.

And much like World of Warcraft, there is a significant financial backing behind Destiny, one that Activision believes sets a precedent for new IPs. Obviously, Activision would like to turn Destiny into a blockbuster franchise like Call of Duty, but that takes a substantial amount of money.

According to Activision CEO Eric Hirshberg, his company’s investment in Destiny is “probably one of the biggest investments in a new IP that’s ever been made in this industry.” Clearly, Hirshberg and Activision believe in the title’s potential — and Bungie’s loyal Halo fan base — to the point they were willing to make what Hirshberg calls “a sizeable investment.”

It didn’t take much convincing on Activision’s part, mind you, as the publisher was impressed by Bungie‘s vision from the get-go:

“First, let’s start with the vision. From the earliest days of sitting down with Bungie and hearing their vision for the game, it was a truly impressive and ambitious idea. To me, the best thing about it is that it has elements that are tremendously familiar as well as elements that are tremendously innovative. I think that’s a great combo…There are certain mechanics in this industry that people want to be able to pick up and play and immediately be having fun with. At the end of the day, it’s a first-person shooter by Bungie. Everyone who loved Halo is going to love Destiny.”

However, with Destiny being, at its core, a shooter, one has to wonder whether Activision would want to bring another triple-A FPS under their banner. After all, they have a pretty firm stranglehold on that market with Call of Duty.

Destiny Screen - Close Quarters Battle

In Hirshberg’s mind, though, Call of Duty and Destiny (if it becomes a franchise) can “peacefully coexist.” They each have their inherent appeals and rabid fan bases, and at the end of the day sales from both games go back to Activision.

“They’re very different games made by very different creative visionaries, I think that they can peacefully coexist with one another. I think that what Call of Duty has done, it’s done better than anybody. The multiplayer is a visceral, impactful, white-knuckle-ride experience. What Bungie has done, they have done better than anyone as well. The first-person shooter genre has shown tremendous staying power, as well as tremendous capacity in terms of the appetite people have for it. I think what we’ve seen is that if there are good games in this genre, people will show up to play them. But if you have to compete, it’s nice to compete with yourself.”

In a way, Destiny might be a contingency plan for Activision — a way to hedge their bets heading into the next generation of consoles. With Call of Duty showing signs it may have peaked, many gamers might be looking to other franchises for their FPS fix, and Destiny could potentially provide that fix.

Granted, Destiny‘s experience is markedly different from Call of Duty‘s — and is much more focused on the cooperative multiplayer experience (at least based on the E3 demo) — but we’ll have to wait and see how the presence of one Activision title impacts the other.

Do you think that Destiny will be one of the biggest IPs of this next generation? Can Destiny and Call of Duty peacefully coexist?

Destiny is set for a 2014 launch on the PS3, PS4, Xbox 360, and Xbox One.

Source: IGN

TAGS: Activision, Bungie, Call of Duty, Destiny, PC, PS4, Xbox One

  • Audega

    Ah, but can Call of Duty coexist with Battlefield, Battlefront, and Titanfall? I’m gonna go out on a (very short) limb and say no.

    • Anthony Taormina

      That too is an intriguing question, but in this case Hirshberg means coexist as Activision-published triple-A FPS franchises.

      • Audega

        No, I understand, but I think the well-informed wouldn’t even make the connection between Destiny and Call of Duty, because Call of Duty is the same as it has been the last six iterations, and Destiny is something completely different and new.

        • Anthony Taormina

          Call of Duty is Activision’s current cash cow, and they would like Destiny to become a cash cow. The question is whether or not Activision can have two cash cows that occupy a similar space. Yes, Destiny is something different, but it will still be marketed to the general public as a shooter.

          • Fos Kuvol

            A Cooperative Shooter, however. More akin to Borderlands than Call of Duty or Battlefield. I don’t think anyone in their right mind would make any comparison between Borderlands and Call of Duty, save the default control schemes.

    • dethfuse

      Battlefield and Battlefront are slow paced shooters. I wouldn’t even compare those to call of duty. But Titanfall could offer some good competition as long as the “mechs” don’t slow the gameplay too much. Call of Duty is popular because its easy to play and arguably the fastest paced shooter on the market.

      • ATG



      • Anthony Taormina

        I think we are looking at it from the perspective of the “hardcore gamer” whereas Activision’s goal is most likely to get the same people who would buy COD to buy Destiny, and they believe that is possible.

    • boba

      err yes, call of duty will easily still beat those other games, 1 billion dollars in sales will not simply disappear when these other games come out. COD will probably continue to win in the sales department for many years to come.

  • bio

    Please dont make a bajillion sequels that improve nothing from the last game and call it “new”, “A game that had us step outside our confort zone” and “A game no one had a clue was coming.” when they already saw the same exact game released a year before. Please dont do to destiny that they did to call of duty.

    • Audega

      It’s Bungie, and Bungie is all about quality. They aren’t owned by Activision, so they work on their own time and everything will be ready when it’s ready.

      • ATG


        Not quite, Activision doesn’t own Bungie, but they’re publishing their game. Activision still calls the shots. The question is: Will Activision allow them their creative freedom?

    • Fos Kuvol

      Destiny is slated to be a single game running for 10 years, much like World of Warcraft. We will see countless expansions, but not a sequel, at least not for a long while.

  • ATG

    I’m glad Activision is investing some of that COD money in the right place.

  • Boofex

    I think it’s bigger that…… Social networking via Destiny or any other multiplayer game is the future……. Farmville is a terrible game, Destiny is awesome…… Games and social networking will merge, with plenty of room for competetive play too I hope. Cheers

  • Mastergimmp

    I’ll take Destiny of CoD any day

  • 1wildgamerchild

    Destiny does look interesting. The only thing that concerns me is that some closed-minded people like a few of my friends can’t get into the whole sci-fi theme. They refuse to play shooters if the enemy isn’t human because they prefer something slightly more realistic. Of course you and I being up here probably like things like that so it doesn’t apply to us. But I tried to get my certain friends into sci-fi shooters and they always go back to COD or Battlefield because is more of a real life situation. I heard people say plainly “I like shooting humans” which sounds ignorant. I never thought it was that important myself but it’s a reality especially for people in the military or people familiar with real guns. Some people don’t like the far fetched or scenarios that could never happen. They prefer an assault rifle over a galatic laser gun. I can’t see this game being as big as COD. I think it will do decent but there’s just too much heavy competition. It’s just one of those things that stopped Crysis from doing real well online. If you saw the Crysis trailers before it released you’d think it would do well…not the case. I’ve seen the last Halos made by Bungie and it’s hard to believe they’ll have something fresh and innovative enough to dominate the market and keep people’s attention. I don’t want a Halo like game. We’ll see tho. I wish them well and will give them a chance.