Activision: ‘Black Ops 2′ Could Be The Best-Selling Game of All-Time

Published 1 year ago by , Updated November 9th, 2012 at 8:52 am,

Black Ops 2 Best Selling Game

It’s a test many followers of the games industry subject Call of Duty to on an annual basis: Will Activision’s first-person shooter franchise, which exploded commercially after 2007′s Call of Duty 4: Modern Warfare, continue to push the boundaries of record-breaking sales?

It’s passed unequivocally in the last three years: Modern Warfare 2, Black Ops, and Modern Warfare 3 have successively generated  the largest 24-hour openings in entertainment history, and last year saw Call of Duty: Black Ops surpass Wii Play as the best-selling video game of all-time. Today, with Call of Duty: Black Ops II releasing in less than a week, Activision has set the bar for its next game even higher.

Speaking during Activision Blizzard’s Q3 earnings call today, Eric Hirshberg, CEO of Activision’s publishing unit, optimistically suggested that Call of Duty: Black Ops II could overtake its 2010 predecessor as the best-selling video game of all time.

Black Ops 2 Best Selling All Time

Hirschberg presented a litany of promising marketing data — a Forbes brand loyalty list where Call of Duty ranked 7th worldwide; pre-order numbers for Black Ops II outpacing Modern Warfare 3 (the most pre-ordered game of — you guessed it — all time); YouTube and Facebook traffic for Black Ops II showing significant spikes — and made his case for the innovation Black Ops II is contributing to the franchise:

“Black Ops II had several meaningful innovations and firsts for the franchise. One key innovation has been the decision to take Call of Duty into the near future, which has opened up many new play mechanics, new weapons and new story opportunities. We believe Black Ops II is a shining example of keeping the Call of Duty franchise fresh, exciting and engaging, while still staying true to its core appeal.”

That Activision is hyping Call of Duty: Black Ops II in an investor conference call just days before the game is set to launch shouldn’t be surprising. But their optimism is far from blind. Call of Duty has rebuked predictions of sales declines, fading popularity, and secret-communist-Moon-base desperation storylines for years now, and Activision’s efforts to increase its societal exposure (think Call of Duty Elite and today’s announcement of YouTube live streaming for Black Ops II) have only a boon for longevity.

We’ll find out how well Call of Duty: Black Ops II is received soon enough, when it releases on November 13, 2012 for the PC, PS3, and Xbox 360, and November 18th for the Wii U.

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Follow Brian on Twitter @Brian_Sipple.

Source: Seeking Alpha

TAGS: Activision, Black Ops 2, Call of Duty, PC, PS3, Treyarch, Wii U, Xbox 360

14 Comments

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  1. I think it will the multiplayer appeals to the adults like myself but zombies draws in children the sales peak higher than ever before

    • I disagree im 21 and i am super psyched for killing some zombies, and i know plenty Of people my age that love zombies!

    • I’m with Ryan, I’m 23 and more psyched for zombies and hopping online with my buddies.

    • I’m with the two above me, I’m 20 and I am only getting the game for zombies, as is most of my friends.

    • I agree with the three above. I’m 16 and..aw sh*t

      • xD

  2. i cant wait for the freaking zombies and im 26 dont get me wrong i know its going to be double xp week end but ill probably be slaying zombies the first two weeks after release cant wait!!!!

  3. I guess it really is better for him to say ‘Could’(Could be perceived as arrogance) as opposed to ‘Will’ even though based on past history and current hype for it(BLOPS II) ‘Will’ would be more of a factual choice of words. So I’ll say it,

    It Will be the Best Selling game of all time. To each their own I guess just hope it doesn’t disappoint the fans. My shooter however should be out by 2014/15…

  4. Could be the Best-Selling Game of All Time ……….. uh NOPE there have been those before

  5. I’m probably going to be negged this, but I think the fact of a new console (wii u) is the main reason why black ops 2 will reach the highest in multiplatform success.

  6. so people spend 60-100 big ones for a pretty pussy zombie mode in a mediocre shooter, but when a stand alone zombie survival game comes out people hate it for whatever stupid reasons they can think of… interesting…

    i cant wait for someone to make a zombie mod for far cry 3, that itself would s*** all over any half baked zombie game that has been released the past few yrs.

  7. call of duty must die

  8. Canceled my preorder. Im not buying the game for one aspect (zombies). The MP is just too frustrating. Atleast Battlefield 3 took more teamwork until they ruined that game.
    I enjoyed Black Ops 2 more than MW3 but No thank you Call of Duty. No Thank you.

    • you made absolutely no sense here…. im not even gonna point it out

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