When Irrational Games unveiled the cover art for BioShock Infinite they weren’t revealing an image that would cater to fans of the franchise. In fact, they were choosing an image that would entice the complete opposite â€“ the gamers who purchase maybe one or two games a year.
It was a decision and a sacrifice that Irrational’s Ken Levine was willing to make if it meant the end product was going to be successful. He knew that gamers already interested in BioShock Infinite would use previews from press events and new trailers to fuel their enthusiasm, but the only way to grab the “Call of Duty” crowd was with a box cover that was to the point.
The reveal of the box art, however, sparked a considerable backlash — with a few outlets calling it the worst box art of the decade. While early criticisms of the cover were a little brash, there was no denying we hoped for something better.
Thankfully, Irrational Games is looking to make it up to gamers by offering a reversible cover, one that features fan-approved artwork on its opposite side. To that end they have presented gamers with 6 different box art options and are allowing them to vote for their favorites. Whichever one wins will end up on the other side of that hideously generic, Uncharted-esque cover.
The 6 choices are all decidedly different with one focusing on Elizabeth, another featuring the iconic Handyman, and a few that use the Songbird as their main image. All in all each choice has its own appeal, but personally #4 (the red, hand-drawn cover) feels so unique that it has my vote. And ironically that is the cover that is currently in the lead with 40% of the vote.
That, however, can all change with your vote, which Irrational Games’ Ken Levine encourages. The poll for the cover will only be open for a short window â€“ it closes on Dec. 19th â€“ so make sure to put your selection in by then.
And if your personal favorite doesn’t make the cut, fear not, as Levine has announced a plan to put not just the other 5 options, but a whole mess of alternate covers online for gamers to print out and put in their BioShock Infinite box. So if by chance there is a design someone would like to see, they should make their case in the BioShock forums.
Which of the six box arts is your favorite? Are there any other images you would like to see featured in a downloadable cover?
BioShock Infinite releases March 26, 2013 for the PC, PS3, and Xbox 360.
Source: Irrational Games