‘Battlefield 4′ Fan Appreciation Month Includes Free Shortcut Kits

Feb 21, 2014 by  

Battlefield Shortcut Packs

It seems like forever ago when Battlefield 4 was released, and yet the litany of problems players have encountered since then makes it seem as if they got the short end of the stick. It got the point where DICE delayed releasing pre-planned DLC content until bugs and server issues with Battlefield 4 were addressed.

As an extension of an olive branch to players upset with its seemingly half-finished product, DICE has been promoting Battlefield 4 Fan Appreciation Month. Throughout February, DICE is essentially saying “thank you” to players through different handouts, whether they be double XP weekend, daily giveaways, or community missions.

Thus, we arrive at DICE’s recent announcement: free Shortcut Kits. Shortcut Kits allow players to unlock different weapon sets in Battlefield 4 multiplayer without having to earn them via grinding and leveling up, and players have from February 18 to 24 to claim their first free kit. Premium members get two additional kits each week as listed below and the last pair of kits go live from February 25 to March 4. They’ve available for a cost of $0 from the in-game store on consoles and PC, and premium players on PC can get their secondary bonuses by looking for the ‘Premium Giveaway’ section under news. It’d be much easier if the content was simply unlocked on all accounts but the idea on EA’s side is to get players to sign in and play again.

February 18 to February 24
Shortcut Kit: Hand Guns
Battlefield 4 Premium Shortcut Kit: DMR’s

February 25 to March 4
Shortcut Kit: Grenades
Battlefield 4 Premium Shortcut Kit: Shotguns

By themselves, the kits seem like they mean little. In the context of its Battlefield 4 Fan Appreciation Month, though, DICE continues to apologize for any disappointments or quality concerns players may have had with the hotly anticipated followup to Battlefield 3. Things with Battlefield 4 got so rough that EA’s quality control was brought under a microscope, multiple lawsuits were launched against EA on behalf of shareholders, and alleged insiders claimed the publisher rushed the game’s launch. Giving back to the players while asking them to continue paying for DLC and “premium” benefits is another way developer DICE can attempt to put all of the game’s maladies in the rear-view mirror.

Battlefield 4 Player Appreciation Month

DICE could have easily ignored the broken experience players went through with Battlefield 4, but these free Shortcut Kits are another small reminder that DICE listens and wants to make sure the player has the best experience possible with its products, even if we can take issue with certain features (or missing features) in their last two games. For publisher EA, BF4 was a poor launch followup to the disastrous SimCity release and with Titanfall on the way they can’t afford to botch another major online game launch. Some analysts already label the Battlefield brand as being “tarnished” and with rumors of EA trying to annualize the series, it’s critical that maintain the ‘cool factor’ and positive buzz on their flagship shooter – especially after killing the Medal of Honor series again.

As Titanfall nears its release, EA also wants to retain as many Battlefield 4 players as possible. While players have surely jumped ship at this point, this is EA and DICE’s attempt to not only convince them to come back, but also ensure new players that problems are getting resolved.

In that context, the free Shortcut Kits are more than welcome.

Source: Battlelog

9 Comments

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  1. I don’t really get why you would want the shortcut kits. Most of the fun for me in those kinds of games is progressing and WORKING to unlock items. Shortcuts to all the items would actually make me want to play less.

    • I agree. It made me use different weapons in BF3 as well, I was on a mission to unlock everything. Problem is, it’s turned into a money-focused grind now. I feel like it takes so long to unlock stuff and you have to do it in THEIR order, as opposed to choosing what to unlock as you level up (a la BF2142).

    • Well you will get it flat without any attachments so I agree and disadree with you cuz some weapons are really hand to unlock with the assignment ones

  2. I may return for a little bit, but once Titanfall is released, I’m gone. I had more fun on the few days of beta than I’ve ever had in BF4.

  3. In my experience on PC, it’s PunkBuster and EA who should apologize for Origin, not DICE. Those two systems worked hand in hand to screw me out of far more game time than anything else. That may be why I haven’t played more than a couple hours since I’ve owned it.

  4. While I see the point of them releasing these shortcuts, since alot of people dealt with alot of downtime due to server lag or crashes, I dont agree this was the way to go. DMR’s are way over powered so its like handing a kid who just bought the game the way to wiping the floor with people who actually worked hard to get those weapons.
    They should have released a map pack as a no cost download to everyone as a thank you for putting up with such a broken game. Or have fun with it and insert a new map into the rotation and a new weapon no one could get before. Keep the playing field level. They seemed to kind of cop out on this one. Heck id even be happy if they released a sweet new knife. Take someone’s dogtags with a spork!

    • Yeah, but DMRs were pretty OP from the start (at least in Hard Core). Then they buffed the DMRs in normal mode to what they’d previously been in HC. Easy 2 shots in HC, 1 if they fell off a 2 foot cliff prior to taking the shot.

  5. I appreciate the shortcuts but i def would agree with a free map pack..im a premuim member and havent stopped playing the game.(tho not without issues dawnbreaker map freezes every time i play it so i have to leave the server and join up on another)..i would think EA would of figured eveything out by now with the mass effect 3 mess( which i love the game but can tell they pushed BW to rush it and now the same thing with bf4 with dice)i love this game it pulled me away from COD as the first person shooter to play just because all the different ways to kill yourenemies..but i give dice tvis they have addressed most if the. issues wrong with the game..just wished they had it right before they launched it…thats my rant..lol ..

  6. I love fan appreciation month. As far as the shortcuts go, they are of no benefit to me since ive unlocked everything. Nothing can fix my stats that have been affected my the lag, rubberbanding and freezing but I’m glad DICE acknowledges the errors of their ways.

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