Microtransactions In ‘Angry Birds Go!’ Can Reach Up To $99.99 For A Car

Published 11 months ago by

Angry Birds Go Microtansactions

Microtransactions started off a noble practice as a way to let gamers play a game for free and invest in as much of it as they wanted. There are many games that used the pay structure with no seedy jabs at player’s wallets.

Angry Birds also started with its heart in the right place – A simple tower offence game that exploded into one of the biggest video game franchises ever, bringing in a whole new breed of gamer. It went on to spawn several subsequent games with different mechanics, and while it was certainly a little over-merchandised, it remained a game that was easy enough to enjoy in small bursts. Although now the series is beginning to fall into a spiral of trying to part as much money from fan wallets as possible. Angry Birds: Star Wars released on the Xbox One and PlayStation 4 alongside the console launches, offering the same experience as its mobile counterparts, except now priced at $49.99. That ripoff was a stretch, but now Rovio has taken a step further.

Angry Birds Go!, a kart racer featuring the colorful array of birds and pigs just launched in New Zealand, leading to a few startling realizations. Pocket Gamer reports that the game seems to throw almost every free-to-play tactic in the book to squeeze as much money as possible from potential paying players: Buyable gems that turn into coins needed to upgrade cars, tangible toys that can be bought to redeem in-game items, purchasable power-ups, and the infamous experience-killing rest system that limits character uses all feature in the game.  The most egregious offence of Angry Birds Go! goes to the Big Bang Special Edition Car which costs around $99.99.

Angry Birds Go Expensive Car

By most accounts, Angry Birds Go! is a fun cartoony kart racer, but with monotonous grinding through levels required to get coins and the game stopping players from playing it every five races, it is a shame the design team’s work is being eviscerated by the reliance on microtransactions. Microtransactions have become an increasingly dirty word in the world of video games and have been quite a hot topic of late. There are an increasing number of full-priced games including the microtransaction model (see: Forza 5Gran Turismo 6), which seem to go against the structure’s origin in free-to-play games. Understandably this rubs many gamers the wrong way and the term has become increasingly reviled.

This was what Avalanche Studios co-founder Christofer Sundberg tweeted on Monday which is rather timely:

The abuse of microtransactions is something that is currently festering in the mobile market and creeping into more and more triple-A franchises. Most games that come out on smartphones and tablets embrace payment systems designed to squeezing players for more money, sometimes locking content behind pay walls, other times forcing a grind – but finding the balance between player experience and “value” is something the industry is still learning.

Are microtransaction prices out of control? Let us know your thoughts in the comments!

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Angry Birds Go! is out on December 11, 2013 on iOS and Android

Source: Pocket Gamer

TAGS: Android, Angry Birds, Angry Birds Go, iOS, Mobile, Rovio

7 Comments

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  1. it almost feels like they are flipping us off and laughing while others pay for it.. not a good business practice and that is the biggest reason i dont think mobile gaming can really compete with handheld gaming. sure the quality of games is getting better on the mobile market but they will always be plagued by the freemium/micro-transaction models. I think that regardless of how big mobile gets there will be a big number of people who want to avoid this type of game altogether. its really a grey area and i think that people are too focused on what a gamer should be rather than accepting the fact that there will always be those that dont like something no matter what it offers. there will always be people who prefer cod over BF. mobile over handheld etc, just stfu about what you think is best. what another person purchases doesnt make a difference to anyone.

  2. this is why we can’t have nice things. this is why smartphone games will never be the same as handheld console games. On the app store, for example, you can pay $7 for a good game such as infinity blade, terraria, minecraft, etc. Or, you can get a “free” game, which constantly bothers you with ads, crashes, and the constant reminder of “exclusive” levels or coins or s*** that can be bought with IRL money. F*** these people

  3. How ridonkulous!

  4. I’m fine with some MTs, but it has gotten completely out of control.

    DLCs are also starting to get out of control too, especially when the DLCs are already on the disk and were part of the initiial development. But at least you can still get the full experience of the game without the DLCs.

    With MTs, often you have to have them to really even get any enjoyment from the game.

  5. Who says the arcade days are dead? Back in the day they made games so fast and difficult that you had to keep shelling out quarters to get anywhere… now they make games so boring and easy that you have to shell out quarters and add extra content to make the game worth playing. I expect to see even more publishers whoring out their games during this new console generation, touting what “amazing value” it adds. The technology may get better, but the whore? The whore never changes.

  6. It’s even worse when you literally are required to pay money to progress in a game. Clash of Clans is a perfect example of complete b******* that hordes of mobile gaming idiots flock to. I think its like the #1 game on the appstore? Anyways, when games like that get popular, other developers join the bandwagon, and a downward spiral happens. I’d much rather pay $7-10 dollars for games like minecraft, infinity blade, and terraria. At least you are getting a full game with relatively constant updates.

  7. When it is so easy to pirate mobile games I do see how in app purchases can be genuinely used to recoup the money the developers have invested.

    However the practise is just greedy when:
    You’ve paid full price for a game or the game is already generating revenue from ads.

    It’s a shame to see it becoming so commonplace.

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