Activision: Guitar Hero Could Be “Reinvented” in the Future

Published 4 years ago by

Guitar Hero Could Be Reinvented
Don’t get your hopes up, folks: Guitar Hero is well and truly dead. In a recent interview with CNBC however, Activision Blizzard CEO Bobby Kotick wasn’t entirely damning to the franchise. When asked about the reasons for Guitar Hero‘s sudden death, Kotick answered: “If something’s not working, we’ll take it off the table… Maybe reinvent it in the future.”

I’ll reiterate: Guitar Hero is dead, buried, and certainly not seeing a release in 2011/2012. With 7 Studios gone, and Vicarious Visions hit by severe layoffs, there is no way we’ll be seeing a new rhythm-based music game from Activision any time in the near future. This latest quote from Kotick does go some way to reassure fans of the rhythm genre, however; although some will simply see 2005-2011 as ‘that time when Music games were a big thing’, others of us will see it as something altogether special — something that no other medium could replicate.

During the interview, it was also interesting to see Kotick make reference to Rock Band, the Harmonix-developed rhythm game. Although he did state that he thought last year’s Rock Band 3 was “a great title”, he was adamant that the genre wasn’t one that was getting consumers excited anymore.

I’ll admit, I haven’t bought a Guitar Hero game since Guitar Hero III. While I’m obviously saddened by the fact that a lot of people lost their jobs and livelihoods in the last week, the death of Guitar Hero as an entity means little to me — I’ve felt a disconnect from the brand since World Tour, and even the Rock Band series has failed to keep me hooked (I’ve played and loved Rock Band 3, but it’s expensive to buy every peripheral!)

Although I’m sure there are a few readers who don’t like the way that Bobby Kotick runs his company, and even more that don’t like the way he treats its staff, it was pleasing to see him defend the state of video games during the interview. At one point, the reporter asked:

What gets consumers excited these days? When you look at the video game industry, it seems to be very violent games; I know that your last version of ‘Guitar Hero’ was called ‘Warriors of Rock’ — ‘Warriors’ struck me as an interesting term to use — is it possible that music games are having a harder time competing when other games are so much more violent?

Kotick (with a look of stifled disgust on his face) replied:

I don’t think there’s any connection between the success of ‘Call of Duty’, as an example, and the lack of success for the music genre. I think that if you look at our announcement on Friday, at Toyfair [regarding the new Spyro title], it’s a brand new universe that has very broad appeal, and I still think there’s a tremendous opportunity for big-audience type games, that have really compelling, fun characters that are family-oriented entertainment.

Whatever you might think of Bobby Kotick, at least he didn’t just say “Well, violence sells, you know?”

So, if the rhythm-game genre does see a resurgence in a few years, how would it be “reinvented”? What would it take to make you interested once again? Let us know in the comments below.

Source: CNBC

TAGS: Activision, Guitar Hero, PS3, Wii

  • Tom

    They drilled that well dry baby. Time to move on.

  • Andrew Dyce

    Man, surprising and not all at the same time. I think Activision was picturing people playing Guitar Hero alone in their basement, enjoying the trip from a nobody to a rock god, and harmonix saw it for what it really was: a group of people playing their favorite songs, passing the guitars around to everybody.

    So Harmonix had a real stroke of genius with incorporating all of the instruments, and Activision stubbornly stayed committed to believing that people wanted more of a story-based game with their music.

    EA described Kotick the best: “His company is based on three game franchises — one is a fantastic persistent world he had nothing to do with(WoW); one is in steep decline(Guitar Hero); and the third is in the process of being destroyed by Kotick’s own hubris(CoD).”

    Now, Blizzard’s creation of Cataclysm has once again proven their business sense, Guitar Hero is dead and buried, and there are no fewer than half a dozen studios working to keep putting CoD titles out.

    • jwalka

      what confuses me is why they cancelled true crime: HK, the game was complete and they where clearing some bugs out for mid yr release (this yr).

      the game would have done just fine, but the idiot cancelled it costing him alot of money (for production etc)

      i think once modern warfare 3 comes out people will realise that this clown is only brining out CoD games to make money, so they’ll stop buying. i mean people expected black ops to be the next ‘big thing’ from MW2 and now that the hype is down and they realise its a PoS i dont think they’ll be giving activision another try.

  • Jordamo

    Oh God. Please die already Activision. You’ve made enough money and ruined enough video game franchises.

  • adam

    i’ll tell u what would sell the most….. a music game created by harmonix. . . i rock band that is so perfect it doesnt need a sequal. (sorry for the spelling) i hate buying rock band, when rock band two is a few months away from being released. then i buy rock band 2 and then they announce rock band 3. soon rock band 4 will be out.. i have to keep buying the games. buy the export key to keep playing all the songs from each and every title.. that killed guitar hero. how many guitar hero’s have they came out with now? exactly. that will happen to my favorite company, harmonix, if they keep this going.. stop making things a little bit better and then coming out with a new game… make one really really good game and be done with it… just keed the new DLC songs coming to keep us interested. =]

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